Over the past year I've worked with over 30 writers.

And honestly, it's been a huge learning curve.

This change required a massive mindset shift and gave me unique insights into what managers are looking for.

It was a tale of ups and downs, but most importantly, lessons learned.

Here are my key takeaways.

1) These 3 metrics will help you stand out

Every time I wrote a post on social media, I received a swarm of messages in my inbox.

Everyone was claiming to be the "ideal" candidate and at first I was completely overwhelmed.

After a few days, I formed criteria for what made a message worth replying to:

> Great offers

> Previous results

> Someone recommending writers

Anyone who made stupid claims, told me how great they were or offered a "money back guarantee" was always a headache to work with.

2) Being able to implement feedback is crucial

Being a good writer is one thing.

Being able to implement feedback is another.

I worked with several copywriters who created good first drafts.

But when I asked them to make some changes they completely went off the rails.

Some refused. Some half-assed it. Some took days.

Every time you get feedback from a client, go above and beyond to implement it.

If you don't feel it's right, give a reason why,y but still make the changes.

Building a relationship is more important than your ego.

3) Being teachable is a huge asset

Some of the copywriters I worked with weren't the most naturally talented.

But they had a skill that made them more valuable:

They were teachable.

Every draft they wrote was better than the last and within 4 weeks their copy was as good as someone who had been writing for years.

Unfortunately, most people didn't have this skill.

They let their ego get in the way of their growth and remained stagnant.

4) Most writers can't hit a deadline

One of the projects I needed help with had strict deadlines.

On average, over 50% of the writers I trialed failed to hit this.

Not because the deadline was too tight, but because they simply didn't manage their time.

It showed me who actually took time to edit drafts and who left things to the last minute.

A little bit of effort really went a long way.

5) Mindset was more important than hard skills

When I first started hiring, I was looking for people who already had the skills I needed.

And while this worked for a while, I found many of these writers weren't able to scale with the business.

They simply didn't have the mindset for it.

Those who succeeded the most were writers who always wanted to learn.

They'd take on more work.

They'd consistently hit deadlines.

They'd quickly made edits when needed.

And these are the copywriters who will ultimately succeed in 2025.

Your mindset is more important than your current skill set.

As long as you're always growing, you can achieve your goals.

The moment you sit back and think you're too good is the moment you fall behind.

Have a great week,

Copy Maverick