Over the past week I've received a huge increase in messages asking about AI.
Will AI replace copywriters?
What prompts should I be using for my copy?
How can I start incorporating AI into my writing?
But here's the thing...
AI is currently doing new copywriters more harm than good.
Instead of learning the foundations of writing, new writers are focusing on prompts and other quick routes to success.
It's like using technology to fly a plane without knowing how to land or take off.
While many of these writers are producing "good" copy, they don't actually know why their copy works or doesn't.
And this is becoming a huge problem.
AI tools are a great way to get a lot of information extremely quickly.
They can give you ideas, conduct research and help to create the tone of your writing.
But how do you know if the copy is actually any good?
An AI tool can give you 10 headlines, 7 of which are bad, 2 of which are good and 1 that's the perfect fit.
But without strong underlying knowledge you have no way of knowing which one is the best.
Which leads me onto this potentially controversial take:
You shouldn't be learning anything about AI during your first 1 to 4 months of learning copywriting.
Instead you need to understand:
> What to research
> Human psychology
> How to create angles
> How to structure your writing
> Foundational copywriting principles
You need to be studying Dan Kennedy, Eugene Schwartz and Gary Halbert.
Not the "top 10 great ways to use AI prompts to write copy."
Over the next few years there's going to be a huge difference in copywriters who actually learned how to write vs those who are simply "prompt experts."
Those who focus on prompts are easily replaceable with a PDF.
Those who understand the underlying marketing principles will move into a marketing manager role in addition to being a copywriter.
Don't ruin your future for a few early wins.
Learn the foundations and use that foundation to build your business.
Have a great week,
Copy "Build your foundation" Maverick
