Subject: NEVER do this in your emails
NEVER do this in your emails
April 20th, 2021 at 7:10 am EDTHey Friend, it's Paul. Two weeks ago, my wife and I flew to Miami. This is my first time being on a plane since the world locked down last year. And flying reminded me of a simple way you can make your emails (or blog posts, sales letters, non-fictio ...
$700 from one email (Shannon's story)
April 19th, 2021 at 10:16 am EDTEarlier this week I released The 1-Email Workday. It gives you everything you need to increase your impact and income through email. And the day after I released the program, I started receiving testimonials. Here’s one from Shannon W., a life coac ...
How Shannon got a 653% ROI from 1 email 😳
April 16th, 2021 at 1:56 pm EDTEarlier this week I released The 1-Email Workday. It gives you everything you need to increase your impact and income through email. And the day after I released the program, I started receiving testimonials. Here’s one from Shannon W., a life coac ...
The biggest leverage point in your biz (are you using it?)
April 14th, 2021 at 6:35 am EDTHey Friend, it's Paul. If you sell anything online… … be it freelancing services, coaching, physical products, anything… … I’m going on record to say your biggest leverage point, by far, is email. Specifically, sending regular emails (dai ...
The easiest way to crank out high-conversion emails
April 12th, 2021 at 2:15 pm EDTHey Friend, it's Paul. If you want to write better emails in less time, let me tell you about Jack Antonoff. He’s a songwriter who has produced hits for his own bands, Fun and Bleachers, as well as for artists like Lorde, Lana Del Rey, and Taylor S ...
How to find your voice as a copywriter
April 10th, 2021 at 8:15 am EDTHey Friend, it's Paul. Today I want to talk about one strategy you can use to develop your voice as an email copywriter. Plus, how to avoid a common mistake that makes you sound like a derivative hack. To explain, let me introduce you to Kirby. ...
Einstein's side hustle
April 7th, 2021 at 7:15 am EDTHey Friend, it's Paul. E=mc2. ^^ That’s the most famous equation of all time, the theory of relativity. It’s instantly recognizable to people all over the world. Even if most of them don’t understand what it means. (And I sure as heck don’t! ...
How to find the treasure hidden in your business
December 11th, 2020 at 11:33 am EDTI have 3 updates for you this week. 1. The Big Idea Before World War II, skim milk -- made by removing milk fat from milk -- was not sold in stores. Instead, it was thrown out. Or, used to feed chickens, hogs, and calves. But then dairy producers ...
A boring way to achieve big success
December 4th, 2020 at 10:54 am EDTI have 5 updates for you this week. 1. The Big Idea John Wooden, arguably the greatest basketball coach of all time, had an unusual way of starting practice. He’d have his players -- including stars like Bill Walton and Kareem Abdul-Jabbar -- pu ...
re: Which do you prefer? (my answer)
December 2nd, 2020 at 9:47 am EDTAs promised, Friend, I wanted to share my answer to the question I asked you in my previous email. The question was: Do you prefer focusing on long-form or short-form writing projects? I prefer short-form projects, especially email marketing. Now don ...