Subject: Which do you prefer?
Which do you prefer?
December 1st, 2020 at 11:14 am EDTFriend, I have an important question for you: As you build your writing business, do you prefer focusing on long-form projects like sales letters, white papers, or eBooks… ...
Download this checklist
November 16th, 2020 at 2:34 pm EDTHey Friend, it's Paul. I’ve got a free download for you today. It’s a PDF checklist with 7 simple rules for writing better email copy. Use this checklist and your emails ...
an effortless way to beat writer's block
April 21st, 2020 at 1:22 pm EDTWriter's block. Or as I like to call it: the “blank screen blues”. That’s when you sit down to write your first line of email copy and… NOTHING. What usually follows ...
Spanked by the $138 billion man
April 15th, 2020 at 7:05 pm EDTJeff Bezos just snapped his fingers and made the happiness and financial security of millions of people -- poof! -- disappear. Awful news. But Bezos cosplaying as Thanos und ...
I'm keeping my promise to you
April 13th, 2020 at 12:10 pm EDTHey Friend, As promised, I come bearing gifts. Quick recap in case you missed yesterday’s announcement: Over the next couple days, I’m going to share some tools with yo ...
get higher open rates by doing 1 simple thing
April 12th, 2020 at 4:17 pm EDTYou opened this email. So that subject line did its job. Thing is, I was confident that subject line would work. Why? Because it's based on a proven formula. One I've used o ...
Quick question
April 5th, 2020 at 4:49 pm EDTHowdy and happy Sunday. I'm putting together a f-r-e-e "mini course" on email marketing. This course will be a good fit for you if: 1) You offer email marketing to clients a ...
Advice for email marketers who want more opens, clicks, and sales
April 1st, 2020 at 1:17 pm EDTHey, it's Paul. I just wrote a new article with advice on how you can get more opens, clicks, and sales in an unusual (but very effective) way. If you're an email marketer, o ...
🐅 Tiger King's secret marketing lesson
March 30th, 2020 at 10:55 am EDTIf you’re an email marketer, then the new Netflix documentary series Tiger King is a goldmine. I’ve only watched the first episode. But it’s chockablock with profitable ...
Making the most of a tough time
March 23rd, 2020 at 9:53 am EDTOn Tuesday, my hometown of Kansas City will go on lockdown till (at least) April 24th. That's 30 days of all non-essential businesses closed, some people working from home, ...