When I first started copywriting I was learning everything from scratch.

No mentor. No online community. No support.

Just me and a few copywriting books.

And while I achieved success, it took me significantly longer than it could have.

I made every mistake possible, experienced countless setbacks and spent many nights questioning whether or not I'd made the right decision.

Luckily for you, you can learn from my mistakes.

Here are my top 3 I made and what you should do instead.

1) Trying to learn all areas of copywriting at once

When I first started writing I tried to master all areas of copywriting.

Emails, landing pages, advertorials, sales letters, human psychology.

I was reading everything I could and consuming as much as possible.

The result?

I knew a little about a lot.

Instead of being an expert, I was more of a generalist.

If I were to start agai,n I'd do the opposite.

Focus on one area of copywriting in more detail (for example emails or ads) and go all in on that.

Become an expert in that area and then move on to others.

Trying to learn everything at once can make you feel overwhelmed and will increase the likelihood that you quit.

2) Hiring a bad coach

It upsets me to say this, but there are a lot of fake copywriting gurus out there.

They sell $100k worth of products and decide it's time to coach.

Avoid these people like the plague.

When choosing a mentor, find someone who:

> Is actively writing (not just coaching)

> Has generated at least $10-20+ million for clients

> Is consistently learning themselves (not just regurgitating books)

If you can't afford a coach then stick to the classic copywriters like Sugarman, Schwartz, and Kennedy.

3) Thinking you need to instantly niche down

Over the last few years I've worked with over 400 businesses from every niche you can think of.

Vehicles, recruitment, defence, supplements, skincare, fashion, education.

You name the niche, I've likely written for it.

There's a lot of pressure on social media telling you to niche down.

And while this is definitely a good way to specialise, don't let it hold you back.

When you're first starting, use freelance sites to get some experience in several niches.

Find which one you like first and then double down.

Don't niche just because you were told to.

I've only niched down in the last 2 years.

Before that I wrote for over 4 years without specialising in one market.

Avoiding these 3 mistakes can significantly increase the rate at which you make progress.

Outside of these, the key is consistency.

Turn up every day and put in the work- There are no shortcuts.

Have a great week,

Copy "avoid these mistakes" Maverick