A recent McKinsey study found that consumers are 40% more mindful of where they spend their money.

60% say discounts are more important than 5 years ago.

So how can you stay competitive without offering discounts?

Quality email campaigns.

Here are 7 you need to send:

1) Social proof

Think of before and after stories, customer reviews and testimonials from high-profile individuals such as celebrities or influencers.

2) Educational content

Build on your social proof with the latest scientific studies. These should focus on key ingredients used by your clients to present them as an authority.

3) Best sellers

Humans are naturally sheepish in behaviour. Highlight what others are buying and how they could help the reader to.

4) How to use XYZ

This email will differ depending on your client. For supplement brands this could be a recipe that uses creatine or protein powder. For a fashion brand think about how a certain item would look with other clothing.

5) This goes great with...

In 2025 people are obsessed with optimization. Give them the opportunity to optimize by suggesting two or more products together. This is an easy way to increase sales without reducing your price.

6) How your product is made

Customers love knowing where their products came from. Give them a breakdown and show why the product is superior to others in the market.

7) Blog content

If you or your client are already writing blogs, then don't be afraid to share them. Give the reader snippets of what they're talking about and link them to your products.

The higher the quality your emails, the more customers will trust you.

The more customers trust you, the more they'll buy from you.

This is ultimately how you'll turn one-off buyers into repeat customers.

Cut out the cheap tricks and discounts.

Instead, focus on building quality emails that engage and support your audience.

Have a great week,

Copy "send better emails" Maverick