Five years ago social media was a great place to learn copywriting.

6 and 7-figure copywriters were giving actionable advice, copy chiefs were giving feedback, and a good YouTube video could save you hours of learning.

It was a place to find mentors, book recommendations, and advice on what steps to take next.

But in the last year something shifted...

Instead of promoting valuable content social media algorithms have decided what makes "good content" and the result has been disastrous for new copywriters.

Instead of insights from skilled writers, most content now consists of:

> AI posts that go viral

> "Influencers" who sold a few ebooks

> Kids who read breakthrough advertising and think they're experts

It's the blind selling to the blind and it's only getting worse.

Not only will learning copywriting from social media slow you down, but it could send you in the complete wrong direction.

So what can you do instead?

The easiest place to start is with the classic books.

Breakthrough Advertising. The Adweek Copywriting Handbook. Scientific Advertising.

You want to study work from Dan Kennedy, Eugene Schwartz and Claude Hopkins.

While there's a lot of content from these experts out there, just 3-4 books will help you understand what separates good copy from the bad.

After you've built a stable foundation, I'd recommend joining a paid community.

One of the best out there is Alen Sultanics' Nothing Held Back (NHB).

You'll get weekly calls covering human psychology, marketing, copy and much more.

Paid communities are where you'll find like-minded people who are willing to invest in their education.

You can use free communities, but be prepared to encounter a lot of junk content and low-value individuals.

If you want a more direct approach, you can hire a 1-1 coach.

1-1 coaching is a fantastic way to build your skills and it personally took me from 5 to 6 figures.

The key is finding the right coach.

You want to find someone who is 1-2 stages above you, but not so experienced that what they say will go over your head.

While social media is a great way to find these coaches, you need to be careful.

A lot of people "coaching" haven't actually produced the results you're looking for.

They sold a few products and thought they had the experience to teach others.

Avoid these people like the plague.

If they post:

> Generic copywriting advice without actionable steps

> Lots of theory without results

> No testimonials

Chances are they're not who you think they are.

Before hiring anyone, make sure they've actually delivered results.

If you follow this route, you'll easily beat people chasing dopamine hits on social media.

As every successful person says: If everyone's doing one thing, you should probably do the opposite.

Have a great week,

Copy "don't learn to write from social media" Maverick