Subject: Good friction, bad friction, and a $25 million lesson

Good friction, bad friction, and a $25 million lesson

August 6th, 2026 at 9:00 am EDT

A finance employee at Arup, the global engineering firm behind the Sydney Opera House, did everything right. He was suspicious of an email with a link to join a video call with the company leaders; he hesitated exactly the way his training taught h ...