| A finance employee at Arup, the global engineering firm behind the Sydney Opera House, did everything right. He was suspicious of an email with a link to join a video call with the company leaders; he hesitated exactly the way his training taught him. But joined the video call and saw the familiar faces of his CFO and colleagues. He carried out their request, and 25 million dollars walked out the door. Every person on that call was an AI-generated deepfake. Video & blog get into why that can happen, and why the best protection isn't really about more training at all. Watch the video on our site, audaciousconceptsinc.com then read the full blog for the deeper conversation and let me know your thoughts. | | | I’m thrilled to announce that I’ll be speaking at National Leadership Development Day 2026 on Friday, September 25th!
In today's fast-changing landscape, strategy alone isn't enough if execution stalls. In my session, "The Execution Gap: The Human Force Behind Why Strategy Stalls," I’ll be diving into conative friction: the hidden cost of work built around the wrong human wiring. I’ll share a fast, interactive look at why capable teams stall and give you a 3-part framework (Clarity, Commitment, and Collaboration) to close the execution gap and lift performance.
I'm honored to share the virtual stage with an incredible lineup of leadership voices who are breaking down the human side of leading through disruption and the age of AI. On Friday, September 25, 2026 at 10:00 AM – 5:00 PM ET
🎟️ You can attend this live virtual event for free with the code NLDD2026 at | | Join us for 7 hours of practical, fast-paced frameworks you can put to work immediately. See you there! | | | Creating Pathways to Business Growth & Capital is coming up fast. If funding has been on your mind but you haven't made a real move on it, this is the session that gives you a plan instead of another list of vague advice. Ty Grady and the Freedom Financial Institute team are leading the room, and they work in capital access and business growth strategy every single day. We'll walk through the real strategy behind accessing capital, not the surface-level version you've probably already heard. | | | | | The coaching and consulting world looks different than it did even a year ago. High-profile coaches are running cut-price programs. "Lock in this rate forever" offers are everywhere. Plenty of would-be clients ask ChatGPT for answers before they consider hiring a human. And the market gets more crowded every year. None of that is the real problem, though. With skilled, experienced coaches who still aren't earning what they should, it almost always comes down to three things: 1. You're undercharging, and your positioning doesn't reflect the value you actually deliver. Your work gets results. Your pricing and your messaging just haven't caught up to it yet. 2. There's no clear strategy pulling in the right clients or setting you apart from everyone else offering something that sounds the same. So you end up competing on price, which is exactly where you don't want to be. 3. And you're carrying it alone, with no accountability system and no experienced guide to pressure-test the big decisions. That's slow, and it's isolating. I am sharing this Masterclass opportunity with Alison Haill especially for B2C coaches looking to eliminate these gaps: "Pricing, Packaging and Non-Pushy Sales in 2026: What's Changed and What To Do About It." How pricing actually works now, and how to set yours so you bring in the revenue you want this year Why packaging your services beats charging by the hour, and how to do it well How to retire pushy sales for good and replace them with conversations that lead people to sign on naturally "I've seen it happen with experienced clients again and again," Alison says. "Within weeks or months of working on these three things, their prices are higher, sometimes double, and sales at the new level have started." If you're aiming for $150 - $200K or more with a lot less grind, this hour is worth blocking off. You'll leave with decisions to act on inside seven days, which is where the real momentum comes from. Live on Zoom, 60 minutes, free. | | | | I’m here leveling up my speaker game!
I am excited to announce that Executive Speakers Bureau has added me to their roster of incredible speakers | | | | Support, celebrate and uplift local small business.
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