She calls it the “Value Void” — the gap between the content you're putting out and the conversions you're hoping for.

Where does that gap come from?
→ Overloaded audiences (hi, AI overwhelm!)
→ Vague messaging that doesn’t connect
→ Funnels that don’t actually qualify leads

The result? You're stuck doing way too much chasing and not nearly enough actual connecting with the people who are ready to work with you.

I'm hearing this A LOT in my conversations as a current pain point...so that's why I'm re-surfacing this interview I did with Maeve for you to watch.

In this interview, Maeve walks us through her Thought Leader’s Pathway™ — a quiz-based lead generation system that turns your content (like YouTube videos!) into a high-ticket sales engine. 💸

These aren’t your typical “grab this freebie” opt-ins.

Instead, a quiz or diagnostic funnel helps your audience qualify themselves — so they’re not just raising their hand, they’re telling you exactly where they are in the buyer journey.

That means:
✔ No more random, unaligned freebie-seekers clogging up your list
✔ No more guesswork—you’ll know exactly what your audience actually wants
✔ No more wasted effort chasing the wrong people

Maeve has helped countless coaches, consultants, and entrepreneurs build quiz funnels that run 24/7 to attract and convert their ideal clients - and in this interview, she’s showing you how to do it too.

This conversation is packed with takeaways, including:

✓ Why quiz funnels outperform traditional lead magnets
✓ How to segment leads into “ready-to-buy” vs. “not-yet”
✓ What it really takes to attract quality clients without shouting louder

If you're a thought leader or content creator who wants to scale smarter — without being pushy, salesy, or spammy, you do not want to miss this.

Click below to watch 👇