Okay, maybe that’s not so shocking.

But what is surprising?

So many are still chasing virality, as if going viral is the goal.

Spoiler alert: It’s not. And it might even hurt your brand. 😲

You didn’t start your business to chase trends that don’t align with who you are.

You want to be known and respected for your work. To share valuable insights. To create content that feels real, aligned, and attracts the right kind of attention.

But here’s what not enough people are saying:

Virality ≠ Authority.
Popularity ≠ Credibility.

Because going viral might get you views… but it can also damage your reputation if the content doesn’t reflect your values or expertise.

You might even end up with the wrong audience, asking the wrong questions, and getting distracted from the mission that actually matters.

In this video, we’re sharing an anti-viral YouTube strategy—designed specifically for experts, coaches, and thought leaders who want to build trust, attract aligned clients, and grow a community around their message. We cover why chasing virality can actually backfire for experts, and what to focus on instead to build authority, not just attention.

If you’ve ever felt like going viral just isn’t your vibe—but you still want to grow your visibility, impact, and income—this one’s for you.

Click below to watch! 👇