Friend,

I used to think a great lead magnet was just a valuable free guide to collect email addresses.

Nope. That’s not the goal.

A truly effective lead magnet isn’t just about getting emails—it’s about attracting the right people and filtering out those who aren’t a fit. It should build trust and naturally guide your ideal client toward the next step—whether that’s working with you, booking a session, or investing in your offer.

Big difference from just a “freebie.”

And the best part? It doesn’t have to be complicated. 🙌

In today’s video, we’re breaking down three powerful types of educational lead magnets that work best for coaches and expert-based business owners—whether it’s a video training or PDF guide, an engaging quiz or assessment, or a more educational and interactive experience.

No matter your niche or style, there’s no one-size-fits-all solution—but with a STRATEGIC approach, you’ll find the perfect lead magnet for your audience and business. The key is to just start somewhere for now.

Watch the video below to find the right fit 👇🏻