Subject: why your lead magnet isn't working

a truly effective lead magnet should build trust and naturally guide your ideal client toward the next step

Friend,


I used to think a great lead magnet was just a valuable free guide to collect email addresses.


Nope. That’s not the goal.


A truly effective lead magnet isn’t just about getting emails—it’s about attracting the right people and filtering out those who aren’t a fit. It should build trust and naturally guide your ideal client toward the next step—whether that’s working with you, booking a session, or investing in your offer.


Big difference from just a “freebie.”


And the best part? It doesn’t have to be complicated. 🙌


In today’s video, we’re breaking down three powerful types of educational lead magnets that work best for coaches and expert-based business owners—whether it’s a video training or PDF guide, an engaging quiz or assessment, or a more educational and interactive experience.


No matter your niche or style, there’s no one-size-fits-all solution—but with a STRATEGIC approach, you’ll find the perfect lead magnet for your audience and business. The key is to just start somewhere for now.


Watch the video below to find the right fit 👇🏻

🟢 P.S. If you're thinking about creating a quiz or assessment funnel, we’ve got a free live masterclass coming up this Friday on March 28th at 11 AM PT that you should attend. Maeve Ferguson, creator of The Client Engine™, will be sharing how experts use high-converting quizzes and assessments to grow their business (she’s a GENIUS at this stuff and has worked with some big names in the industry). I’ll send a reminder next week, but for now, just block off the time and stay tuned for more details! 😊


Enjoy the rest of your week!

Auret Esselen

Co-Founder, Essetino Media



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