Friend,

If you’ve ever stared at your YouTube analytics wondering what on earth you’re actually supposed to pay attention to… keep reading. 🤓

Is it views? Subscribers? Click-through rates?

Before you dive into any metric, there’s one key question you need to ask yourself:

What do you want your channel to do for you? 🤔

Because success on YouTube isn’t just about what happens on the platform, it’s about how your videos support your bigger business goals.

In this video, we’re breaking down the metrics (both on and off YouTube) that actually matter when it comes to growing your business. We’re talking:

🟢 Watch time (and why it’s a big deal)
🟢 Engagement signals that tell the algorithm you're doing something right
🟢 The off-YouTube stuff that often gets overlooked — like sales, conversion rates, and email sign-ups

Whether you're building a loyal audience, growing your email list, or driving high-ticket sales, knowing what to track will help you create smarter, more strategic content.

Click below to watch! 👇