Recently, we’ve been exploring using a quiz or assessment as a lead magnet, rather than a traditional 'opt-in freebie'.

If you’ve ever wondered how to turn your YouTube audience from passive viewers into engaged, high-quality leads (without feeling salesy or pushy), you’re going to love this.

Why a Quiz Funnel?

Traditional lead magnets can be hit-or-miss. You put out a freebie, collect some emails, and hope for the best… but that doesn’t always translate into paying clients.

A quiz funnel flips the script. Instead of a one-size-fits-all freebie, it personalizes the experience, qualifies your leads, and seamlessly guides them to the right next step.

That means:

✔ No more random freebie-seekers clogging up your list.

✔ No more guesswork—you'll know what they want, so you can send them the right stuff.

✔ No more wasted effort

Instead, your funnel does the work for you—engaging your audience, segmenting them based on their needs, and leading them naturally into your paid programs or services.

This Friday at 11 AM PT, I’m sitting down with Maeve Ferguson, a leading expert in quiz funnel strategy, to break down how a quiz funnel can do more than just grow your list—it can attract the right people who are actually interested in your offers.

Meet Maeve Ferguson