Subject: How to find the treasure hidden in your business

How to find the treasure hidden in your business

December 11th, 2020 at 11:33 am EDT

I have 3 updates for you this week. 1. The Big Idea Before World War II, skim milk -- made by removing milk fat from milk -- was not sold in stores. Instead, it was throw ...

A boring way to achieve big success

December 4th, 2020 at 10:54 am EDT

I have 5 updates for you this week. 1. The Big Idea John Wooden, arguably the greatest basketball coach of all time, had an unusual way of starting practice. He’d have h ...

re: Which do you prefer? (my answer)

December 2nd, 2020 at 9:47 am EDT

As promised, Friend, I wanted to share my answer to the question I asked you in my previous email. The question was: Do you prefer focusing on long-form or short-form writing ...

Which do you prefer?

December 1st, 2020 at 11:14 am EDT

Friend, I have an important question for you: As you build your writing business, do you prefer focusing on long-form projects like sales letters, white papers, or eBooks… ...

Download this checklist

November 16th, 2020 at 2:34 pm EDT

Hey Friend, it's Paul. I’ve got a free download for you today. It’s a PDF checklist with 7 simple rules for writing better email copy. Use this checklist and your emails ...

an effortless way to beat writer's block

April 21st, 2020 at 1:22 pm EDT

Writer's block. Or as I like to call it: the “blank screen blues”. That’s when you sit down to write your first line of email copy and… NOTHING. What usually follows ...

Spanked by the $138 billion man

April 15th, 2020 at 7:05 pm EDT

Jeff Bezos just snapped his fingers and made the happiness and financial security of millions of people -- poof! -- disappear. Awful news. But Bezos cosplaying as Thanos und ...

I'm keeping my promise to you

April 13th, 2020 at 12:10 pm EDT

Hey Friend, As promised, I come bearing gifts. Quick recap in case you missed yesterday’s announcement: Over the next couple days, I’m going to share some tools with yo ...

get higher open rates by doing 1 simple thing

April 12th, 2020 at 4:17 pm EDT

You opened this email. So that subject line did its job. Thing is, I was confident that subject line would work. Why? Because it's based on a proven formula. One I've used o ...

Quick question

April 5th, 2020 at 4:49 pm EDT

Howdy and happy Sunday. I'm putting together a f-r-e-e "mini course" on email marketing. This course will be a good fit for you if: 1) You offer email marketing to clients a ...