|
|
|
|
September 12, 2016
------------------------------------------------------------------------
|
|
By Terry Whalin
Everyone is looking for the silver bullet to propel
their small business into the stratosphere. Yes there are many possible tools
and shiny objects. One solid tool which gives and gives yet is often ignored is
right in front of you: a book.
The book works for you 24/7 and promotes you as a
business owner and expert. There are great books and there are poor books. To be
successful you need to strategically take these three steps before you write
your first word:
1. What is my area of expertise as a small business
owner?
2. List 10 benefits or advantages you can give to
others from your unique skills and viewpoints.
3. Return to your list and think of stories or
personal experiences you have had to illustrate these advantages.
You have just created the outline for your book.
People love stories and takeaway lessons from your experiences. I wrote a book
for Joe Leninger who traded for ten years in the Eurodollar Pit of the Chicago
Mercantile and made a million dollars every year for ten years. Our book,
Lessons from the Pit, was built around stories and lessons. You can
write the book yourself then go to an editor to get it polished. Or you can
speak your book. A book will build credibility, get you speaking gigs and much
more. The key is to create value for your reader. I suggest a 40,000 to 50,000
word book which is about 200 pages. This length has substance yet is not
overwhelming to the reader.
To read the full article, please go to:
|
|
|
|
|
|
Every author and writer needs to have an effective online platform and this WOW! Women on Writing eclass shows you exactly how to boost yours.
Give Your Author/Writer Business a Boost with Inbound Marketing
It's a 4-week, in-depth, interactive eclass that covers basic website optimization, blogging, email marketing, and even social media marketing. All the elements needed to boost your visibility, authority, and sales.
CLICK HERE for all the details!
|
|
|
|
PERMISSION TO REPRINT
You may reprint this article (from the website) in its entirety (including the byline) in your own blog or print/digital newsletter. There are two rules though: (1) include the article source link (this is important for Google's Panda) and (2) include the following paragraph with a clickable link:
Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information, along with updates on free webinars right to your inbox? Get free access to The Writing World (http://thewritingworld.com) today!
|
|
|
|
|
|
The Article Writing Doctor
Your Content Writing Prescription for Home and Small Business
Karen Cioffi Professional Writing Services
Editing, Rewriting, Ghostwriting (manuscripts, medical/academic papers/articles)
Email: kcioffiventrice [at] gmail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
|
|
|
|
|
|
|
