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July 11, 2017
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By Karen Cioffi
This is a short post, but one that’s important for anyone who is
purposefully using social media. What I mean by ‘purposefully,’ is using
social media to promote and sell your services or products.
One
of my email subscribers asked me about Staged. It’s a social media
engagement service that gets you Twitter Followers. But, unless you have
the budget, it can get expensive since there’s a monthly fee.
I’ll call the subscriber John Doe for this article.
The
other part of John’s question was that although the service did get him
a lot of Followers on Twitter, how could he monetize them?
The
first thing I asked John was if the Followers the service got him were
targeted. In other words, were those Twitter users interested in what he
had to offer? Were they potential customers?
On my own social
media marketing, I’m picky about who I Follow. I only Follow targeted
users. I do this because I want potential leads / clients. I also want
Followers who can add to the targeted conversation in my niche.
So what do you do with those Followers?
Whether
John gets Followers on his own or through a paid service, he still has
to produce quality content that will lead those Followers back to his
website. And, just as important, where ever he brings that traffic to
must be monetized or optimized.
So, if John brings the website
traffic to his blog posts, those posts must have a CTA (call-to-action).
It might be a prompt to join his mailing list or to get a free
consultation.
The same holds true for sales pages or product
pages. If you’re bringing traffic to those pages, they must be effective
enough to motivate the reader to take the desired action you want.
Bottom
line, the size of your Followers isn’t as important as the quality of
those Followers. It goes back to the blogging strategy of quality over
quantity.
TO COMMENT AND SHARE, PLEASE VISIT:
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