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September 05, 2016
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How to Build Your Online Authority with Focused Writing
Goals
By Karen Cioffi
We’re rounding the corner on 2016. While we still have four months to go, it’s time to reassess.
As each year comes and goes, you need to put your writing focus and
writing goals under a microscope. Take the time to analyze if you’re
known for who you want to be known for.
In other words, if you ‘really’ want to be known as a top-notch
ghostwriter or content writer is your focus and goals leading in that direction? Are your
actions leading in that direction? Or, are you here, there, and
everywhere? Are you lacking online authority in your niche?
You don’t want to be known as a ‘jack of all trades, master of none.’
While it can be that you have a number of different areas you’re
involved in, you need to pick and choose to be ‘master’ of one or two.
It’s this focus that will enable you to gain authority in your niche and
to attract customers or clients. It’s this focus that will motivate you
to take the necessary steps to reach your goals.
So, how do you focus in on who and what you want to be known for?
This is interesting, because it can change as the years come and go. For
example, I started out as a children’s writer, then evolved into a freelance/ghostwriter
(specializing in business incentive and health writing) and an online
marketer (specializing in helping authors create and build their online
platform).
Taking my freelance writing and marketing skills a bit further, I created a new business, the Article Writing Doctor. And, I now offer small businesses and freelance writers Power-Blogging (SEO writing) training through WOW! Women on Writing.
Finding my focus, I took the time to analyze my actions and revamp my websites to reflect what I want to be known for.
What about you?
Maybe you write for children. Maybe you're a romance writer, a technical
writer, or business writer. Maybe you're a freelance writer or
ghostwriter. Maybe you're all these things. But, what do you specialize
in? What are you known for? Do you have online authority in a particular
niche?
To help determine your area/s of focus you need to write down the questions below and answer each one (write your answers out):
• What writing arenas are you involved in?
• Do you find yourself leaning toward one or two more so than the others, if so what are they?
• Can you effectively market yourself in these areas?
• Are you writing and marketing as a hobby or to earn an income or a
supplemental income? If your goal is to make money, write down how much?
• Did you have a writing/marketing goal for last year? Did you reach it? If not, why?
• What does success mean to you – what does it look like?
To read the full article, please go to:
http://www.writersonthemove.com/2014/03/how-to-build-your-online-authority-with.html
And, please, don't forget to comment and share!
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Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information, along with updates on free webinars right to your inbox? Get free access to The Writing World (http://thewritingworld.com) today!
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The Article Writing Doctor
Your Content Writing Prescription for Home and Small Business
Karen Cioffi Professional Writing Services
Editing, Rewriting, Ghostwriting (manuscripts, medical/academic papers/articles)
Email: kcioffiventrice [at] gmail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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