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Visibility Generating
Authority Building
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Writing and Marketing Information
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| April 01, 2015 / Newsletter 040115
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Websites in Trouble (and fixes)
By Karen Cioffi
As we all do, I come across website designs while I’m following a link
to an article or doing research. There are a number of sites I find that
are in ‘effective marketing’ trouble.
When I find one or two that have obvious mistakes I discuss the problems and solutions here.
These tips are valid for content marketing, book marketing, and online marketing in general.
Note: I won’t be including the name of the site/s or the links for obvious reasons. This is just helpful information for you.
SITE #1
The first site being critiqued this week is a site that has a beautiful
full header, but upon landing on the site there is no information as to
what the site is about. The tile is the individual’s name.com, but you
can’t tell if that person is an author, a businesswoman, or other. Even
the page tags don’t give sufficient information on where you are.
There is an opt-in above the fold, but it’s simple text and unboxed . . . very easy to overlook.
Solution: Add a subtitle to the header, using effective keywords. This will let the visitor instantly know what type of site he is on.
For the text opt-in, get a standard boxed opt-in that is easily distinguishable.
SITE #2
This site is a business site that I found through Twitter. I clicked on
its link and was taken to their graphic design service. The background
of the site is navy blue, very, very dark and the sidebar text is white.
The header is busy and it’s difficult to read the center text.
The ‘store’ page has boxed individual service options, but the text is
tiny. And, being in scattered, individual boxes, along with a busy
heading and dark background, it’s not an easy or appealing read.
Solution: Lighten the background color and use black text. According to MarketingExperiments.com,
a very light background (white) with dark text (black) is the most
‘visitor friendly’ and effective combination. And, tone down the header
graphics.
On the ‘store’ page, simple would work much better. Along with the color
fixes, this site needs to create conformity in the services boxes’
size. It also needs to un-scatter them. Having one under the other would
create a much easier read.
Based on the site’s design, I wouldn’t use their services.
One of the most important elements to an effective website is clarity
and ‘easy reading.’ You have to quickly let the visitor know: who you
are; what you have to offer; and why they should say YES to what you're
offering.
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Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information along with updates on free webinars right in your inbox? Get access to The Writing World (http://thewritingworld.com) today.
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Karen Cioffi, Freelance Writer
For Individuals (Academic Papers, Essays, Editing, and More)
The Article Writing Doctor
Your Content Marketing Prescription
(For Small and Home Businesses)
karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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