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Visibility Generating
Authority Building
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Writing and Marketing Information
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| March 25, 2015 / Newsletter 032515
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Do You Still Need a Website as the Core of Your Online Platform?
By Karen Cioffi
Almost two years ago I wrote an article titled, “Do You Really Need an Author Website?” In that article I explained the need for a website and included a couple of statistics proving that need.
Since then, social media has exploded. It’s become more powerful than
ever, and more and more people and businesses are using it as an
integral part of their marketing strategy. In fact, social media has
become so important that some are questioning the need for a website.
Are websites for marketing really a thing of the past?
Some might reason that you can blog on venues like LinkedIn. You can
also publish articles on Ezine Articles and other article directories to
generate visibility and authority.
If you’re selling a product or service, you can use social networks to do so by linking to your Amazon or other sales page.
Want to let people know about you and what you do? You can do that on
your social network pages. You can even build your subscriber list
through social media.
So, it’s not unreasonable for some to wonder about the necessity of a website.
But, if you decide to forgo the website or get rid of an existing one, think twice and even three times about it.
The benefits of a website.
While the social media sites, like Facebook, GooglePlus, and LinkedIn
allow for just about everything you need to market your and your
product/service, you’re at mercy of these sites.
Pro internet marketer Sandi Krakowski has 800,000 connections on social
media. And, she has over 1 million clients, which allows her to produce
millions in revenue. She knows what she’s talking about.
In a recent email Sandi said,
“If you don't have a website, listen to me very carefully, you own
NOTHING online. You're homeless. You have no real estate, you are under
the control of someone else's property and when push comes to shove, you
my friend are in a big pickle!”
Did you notice she said you don’t have control with social media sites?
Think of it as renting space in a building. Or better yet, buying within
a condominium development. You’re not in control. You’re at the mercy
of their rules and regulations, their changes, basically, their whims.
This is the same as using sites like Facebook and GooglePlus as your
sole platform. You never know when or if changes will come that will
render your social media page useless.
This is why you still need your own website.
If you use paid website hosting through sites like Bluehost,
you own the site. It’s yours. You are in control of what you publish,
how you publish, and so on. You can choose your own theme with the
header dimensions and design you want. You can put ads and affiliate
links on it with no problem.
Along with this, people trust bloggers. This gives bloggers influence
and authority. It’s good marketing to have that authority, that
influence go to your own site.
Bottom line, you still absolutely need your own website!
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| PERMISSION TO REPRINT
You may reprint this article from "The Writing World” in its entirety in your own blog or print/electronic newsletter. But, please include the following paragraph:
Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information along with updates on free webinars right in your inbox? Get access to The Writing World (http://thewritingworld.com) today.
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Karen Cioffi, Freelance Writer
For Individuals (Academic Papers, Essays, Editing, and More)
The Article Writing Doctor
Your Content Marketing Prescription
(For Small and Home Businesses)
karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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HAVE A QUESTION?
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