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Visibility Generating
Authority Building
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Writing and Marketing Information
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| March 18, 2015 / Newsletter 031815
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Email Marketing – The Subscriber Email List Bare-Bottom Basics
By Karen Coiffi
The subscriber email list has been called ‘Golden.’ And, it is. It’s the
foundation of building relationships with your audience, building trust
and authority, and selling what you’re offering.
This list is so important that everyone selling something online uses an
email service, like iContact or Aweber, to manage their subscribers.
The email list is BIG business.
Unfortunately, most people today are inundated with email. With many,
it’s to the point that they dread having to open their email inbox. This
makes building a list more difficult. It also makes keeping a list more
difficult.
So, how do you do it right? How do you garner that email address and keep your subscriber happy enough to stay with you?
Ah, the ‘golden’ question . . .
Let’s start at the very beginning.
Email marketing is an element of content marketing.
Your goal is to get a reader, a member of your audience, to subscribe to
your mailing list which is usually in the form of a newsletter (but,
you don’t really want to mention a newsletter).
To subscribe to a marketer’s email list is to give him permission to
email you with relevant information and possibly promotional content.
This is the bare-bottom basics of email marketing. It’s all about the email address.
What you need to remember.
To read the rest of this article, please go to:
http://www.karencioffiwritingandmarketing.com/2014/06/email-marketing-subscriber-email-list.html
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You may reprint this article from "The Writing World” in its entirety in your own blog or print/electronic newsletter. But, please include the following paragraph:
Article reprinted from “The Writing World.” Join today at http://thewritingworld.com and get How to Create an Optimized Website: 3 Essential Author/Writer Website Elements and 9 Must-Have Pages, along with writing and marketing tips, plus updates on free webinars.
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Karen Cioffi, Freelance Writer
For Individuals (Academic Papers, Essays, Editing, and More)
The Article Writing Doctor
Your Content Marketing Prescription
(For Small and Home Businesses)
karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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