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August 04, 2015 / 080415
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Sure You Want to Use That Content? Blogging and Rankings
By Karen Cioffi
This week’s online marketing tidbit addresses blogging, specifically using ‘poor quality’ content in your blog posts.
Whether it’s your own content or a guest post, if it’s not useful and quality content, should you post it?
Let’s define ‘poor quality’ content before we look at the answer.
To determine if your content is valuable (good quality), you need to answer a couple of questions:
- Does the content offer the reader useful information?
- Is it engaging or thought provoking?
- Is it controversial?
- Is it shareable?
- Ultimately, do you think it’s ‘quality’ enough content that Google will feel it’s worthy of being the results of a search query?
For example: Maybe you agreed to be a hosting site for a service
that provides virtual book tours. The content they provide for the posts
is poorly written and is primarily promotional.
Should you use it? Should you use it if it has ‘good’ keywords.
Well, it depends on if you’re looking to please Google and improve your ranking.
With Google’s latest algorithms, keywords don’t pack the same punch they
used to. Search engines spiders can get the gist of the entire content
and base ranking and whether they’ll use that post’s link in the results
of a search query on the content, not just the keywords.
In other words, Google can pretty much detect fluff and garbage, even if you have great keywords.
So, we go to the title question: Do you really want to publish that content on your site?
My answer would be 'no' to publishing ‘poor quality’ content on
your website. It can lower your website rankings. It will also reduce
your authority and trustworthiness to your readers.
Karen Cioffi is an author, writer, editor, ghostwriter, and inbound marketing instructor with WOW! Women on Writing. Her specialties are children's ghostwriting/editing and content writing.
TO COMMENT, please go to:
http://www.karencioffiwritingandmarketing.com/2014/01/blogging-and-google-rankings-do-you.html
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I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad or email me at: karencioffi@ymail.com
P.S. If you liked this article, PLEASE SHARE IT BELOW!
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PERMISSION TO REPRINT
You
may reprint this article from "The Writing World” in its entirety in
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following paragraph:
Article reprinted from The Writing World
newsletter. Want more must-know writing and marketing information along
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Writing World (http://thewritingworld.com) today.
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Karen Cioffi, the Article Writing Doctor
Your Content Writing Prescription
Karen Cioffi Professional Writing Services
For Businesses and Individuals
Email: karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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