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July 28, 2015 / 072815
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Social Media Accounts –Consolidate Multiple Niches?
By Karen Cioffi
How many social media accounts to maintain is a dilemma that many of us
face. At least those of us who have more than one niche / focus.
Do you combine your niches in your social media accounts or do you take the extra time and effort to maintain multiple accounts?
I’ll use me as an example. I have five specific niches, but I'll use just three of them:
1. I write and edit health content.
2. I ghostwrite, rewrite, and edit content for small businesses and home businesses.
3. I offer platform building (content marketing and inbound marketing)
e-courses and e-classes to small businesses and home businesses
(including individuals).
While these three businesses are within the writing and marketing arenas, their target market and focus are each very different.
So, what’s a writer-marketer to do?
Well, if you find yourself in the same situation, with more than one
niche and they’re quite different, you need to take a step back and
think from a marketing standpoint.
While it’s much easier to have only ONE Twitter account, one Facebook
account, One Google+ account, one Linkedin account, it’s not marketing
wise.
According to Michael Stelzner of Social Media Examiner
(in a podcast), it comes down to resources – can you manage multiple
channels. In general, from a marketing perspective, you want to be MORE
FOCUSED. So, you need separate accounts. This will create a more engaged
and loyal following.
Note: Since publishing this article, I created a second Twitter
account. It worked well. I got followers, RTs, FAVs, and so on, but it
was too time consuming keeping up with it. So, I let the new account go
dormant. There are just so many hours in the day. Keep this in mind
when deciding how to separate your niches.
TO COMMENT, please go to:
http://www.karencioffiwritingandmarketing.com/2013/12/social-media-accounts-should-you.html
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I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad or email me at: karencioffi@ymail.com
P.S. If you liked this article, PLEASE SHARE IT BELOW!
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PERMISSION TO REPRINT
You
may reprint this article from "The Writing World” in its entirety in
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following paragraph:
Article reprinted from The Writing World
newsletter. Want more must-know writing and marketing information along
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Writing World (http://thewritingworld.com) today.
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Karen Cioffi, the Article Writing Doctor
Your Content Writing Prescription
Karen Cioffi Professional Writing Services
For Businesses and Individuals
Email: karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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