Visibility Generating
& Authority Building
Writing and Marketing Information
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| October 29, 2014 / Newsletter 102914
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Marketing – Lose the Heavy Hand
People get information in all kinds of ways now, and companies can no longer talk
at the consumer. You have to engage in a discussion and let people create, discover, and
share information and not just try to sell them things.
~ Howard Schultz, CEO of Starbucks
The marketing landscape has changed. In fact, it's been changing for a
while now. Rather than focusing your marketing strategy on 'hard
selling', you need to work on engaging and informing your visitors,
readers, and subscribers. Your audience needs to be a part of the
discussion.
This builds trust and loyalty which in turn motivates people to say YES
to what you're offering. This also help build a successful business.
It does seem most marketers know the importance of this strategy and use it, but I still see a few who don't get it.
People are much more 'buyer savvy.' They don't want to be told what to
do, they want to be informed. So, keep this in mind in your content
marketing.
~~~~~
You might also be interested in this writing article:
The Comma – Avoiding Common Punctuation Errors P1
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