DIY Marketing with Graphics
By Anne Knol
We all know that the ideal when it comes to books and book
marketing is to hire a professional for the non-writing tasks. A cover artist,
a gaggle of editors or one who can multi-task, are the accepted norm.
But professionals cost and when you're starting out, you
need to balance your outlay with projected income. We all hope we've produced a
best seller. But beware. The market in books and e-books is more saturated and
competitive than ever before.
There's no harm in experimenting with your own graphics and
seeing what you can do for yourself. And there's no end of help and information
free on the Internet.
Try cartoons
I have always loved the animated messages presented by
cartoon characters and never realized it was possible to produce them
easily--and free--thanks to sites like PowToon.
Find out how to produce a book trailer.
Download pdf instructions and have fun.
If it doesn't work out for you, no harm done. Save until you
can afford one created by a professional.
Try infographics
Infographics are an
enjoyable and popular way of sharing information. With so many demands on our
time, graphics are a fast and fun way to grab attention. Tom Fanelli shared an
easy step-by-step tutorial on using Canva for infographcs. Canva has its own
Design School and their suggestions go a long way in helping you design an
image with a professional appearance.
Try Covers
There are lots of great links in the post - to read the full article, please go to:
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