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June 06, 2016
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By Debra Eckerling
Whatever
business you are in - author, marketer, entrepreneur - you need a bio.
In a lot of cases, it's someone's first impression of you.
Here are 5 things you need to know about writing your bio.
1. Write Several Bios. Since you use bios in different places, you'll need versions of various lengths.
- A mini one (two lines) for your byline and perhaps the first page of your website.
- A concise bio (one paragraph) to incorporate into query and pitch letters.
- A short bio (two to three paragraphs) for your blog, website, and/or book cover.
- A long bio for your media kit or when people want additional information about you.
- Bonus:
A future bio: As a fun exercise, write what you want your bio to read a
year from now. A future bio will help you stay focused on your
aspirations.Just remember to write it in the present tense and to look
at on a regular basis. (Keep it near your golas.)
Sometimes
it's easy to start with the shortest bio, and then grow the different
versions. I recommend beginning with the two- to three-paragraph bio.
Then make the more concise versions, before expanding to the long one.
Note: If you are a multi-hyphenate, you may need alternate sets of bios with different emphases.
2. Start from Scratch. People
sometimes get tripped up writing their bio, based on their resume or
LinkedIn profile. A bio is not a list, it's a narrative, sharing your
accomplishments, experience, and expertise.
Start
by reading a previous bio or resume (as a reminder), and then do a
brainstorm draft from scratch. Once you get the words out, feel free to
double check and make sure you included everything. Then revise until
you are comfortable with it.
3. Write After Networking. The
best time to write a bio is after you have been at a networking event.
You have likely spent a fair bit of time introducing yourself, so your
background will be in easy-recall
To read the full article, please go to:
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Another element of a successful writing career is to have a powerful online presence. And, how do you do that? The 4 corners of your marketing foundation: your website, blogging, social media, and email marketing - in other words Inbound Marketing.
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It's a 4-week in-depth and interactive e-class through WOW! Women on Writing and covers all the tools you’ll need to build visibility and traffic, and boost sales.
CLICK HERE for all the details!
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Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information, along with updates on free webinars right to your inbox? Get free access to The Writing World (http://thewritingworld.com) today!
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