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February 9, 2016 / 020916
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Book Marketing as a Beginner
By Anne Duguid
With a new fiction novella out in October, I have been brushing up on
marketing techniques. As far as I can see, the only certainty is that
there is no certainty. What proves successful for one author may not
work for another.
My publisher has listed the need for Facebook and Twitter and I'll set
up new accounts for my author persona. But social media is continually
evolving and the new algorithms always tend to favor the website
creators. FaceBook changes have made it more difficult to spread your
news and views to all the friends on your list. And not all authors can
afford or wish to afford paid ads.
In a new article suggesting how to stop wasting time with marketing,
Tom Buford notes that 90% of his business comes from just two
strategies: peer endorsement meaning recommendations from friends--this
may perhaps include
affiliates?-- and using education based webinars to sell his products.
With a two step strategy in mind, I am considering slideshare and an infoproduct how-to course as a thankyou gift for purchasers of my book.
To work on my website, I'm following Tiffany Lambert's day by day blog--One Year in a New Niche.
To read the rest of this article (and share it), please go to:
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If you want to take your book marketing up a notch, check out:
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Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information, along with updates on free webinars right to your inbox? Get free access to The Writing World (http://thewritingworld.com) today!
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