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January 19, 2016 / 011916
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Book Marketing – Tips and Tidbits on Bookstores
By Karen Cioffi
The New Yorker (online) had a fascinating article titled, "The Bookstore Brain." It's by Sam Sacks who writes the Fiction Chronicle for the Wall Street Journal and is an editor at Open Letters Monthly.
I came upon this article while doing research for another article on
by-pass marketing for selling books and became engrossed. It's an inside
look at book stores and how they determine which books will make the
shelves.
The following quote took me by surprise:
"Even if a shopper doesn’t ask a clerk for suggestions, the very
selection on the shelves conspires to tell him what he ought to be
reading."
Think about this the next time you're in a bookstore.
Bookstores for the Author and Marketer
But, there's a more practical aspect to this information. As an author
and marketer it's important to know what avenues you have available to
sell books, or at least to get some visible. What avenues have lots of
traffic.
Two bookstores in Manhattan fit this bill.The Strand bookstore and Housing Works bookstore.
According to the article, the Strand buys books: "it wants to buy them cheap and sell them slightly less cheap."
And, Housing Works accepts book donations.
While you won't get rich from these bookstores, you will get visibility.
It's an easy way to get your book into a bookstore. Check out ones in
your area to see if you can get your book in one or two.
It takes all different strategies to get visibility and build your authority. This is just one more strategy.
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If you want to take your book marketing up a notch, check out:
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PERMISSION TO REPRINT
You may reprint this article in its entirety in your own blog or print/digital newsletter. There are two rules though: (1) include the article source link (this is important for Google's Panda) and (2) include the following paragraph:
Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information, along with updates on free webinars right to your inbox? Get free access to The Writing World (http://thewritingworld.com) today!
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The Article Writing Doctor
Your Content Writing Prescription for Home and Small Business
Karen Cioffi Professional Writing Services
Editing, Rewriting, Ghostwriting (manuscripts, medical/academic papers/articles)
Email: karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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