In
track and field competitors are coached to "come out the gates fast".
What that means is to get an early lead or start strong. Writers need to
do the same thing. There is nothing worse than having a really good
book to share with the world and being unprepared to start strong on
your launch date. There are a few things you can do to ensure a great
start...
Start simple:
We all know that you need to start with a well-written book that has
been professionally edited and has a professional cover. You don't want
to throw some art work together or have "your friend" who loves to read
check it for editing mistakes. Invest early and reap benefits later.
Ask early:
Any author with a plan will work on obtaining advanced reviews. You can
do this in online groups, from friends and previous readers or request
advanced reviews on social media sites, your mailing list or
celebrities.
Budget: Every marketing plan has to have a well thought out budget. Here are just a few ideas of what you might want to include:
- Budget for paperbacks ( giveaways increase exposure )
- Marketing budget
- Editing and/or design expenses (BC's/promo items/cover art)
Plan: Prepare a list of "to-do" items and a checklist to figure out what you need to complete
30-60 days prior to launching your book consider the following list:
