To keep your business growing you need to keep the customers happy so that they continue to be with your brand. By knowing them well you can serve them better. AdWeek contributor Ian Monaghan has published an in-depth article on delivering great customer experience with correct data. Monaghan says, “The foundation to having a single source of... [Read more]

To succeed in your journey of content marketing you should make people get engrossed in what you are publishing online. By supplying the information your readers need and presenting it in an interesting manner you can enhance the readability of your content. Copyblogger columnist Stefanie Flaxman has shared three tips to help you make people read your... [Read more]

Conversion rate optimization is an element that helps your strengthen your sales online. With various tactics you can try to improve your conversion rates but there are some that give good results. HubSpot contributor Robert Mening has shared three science-backed ways to help marketers improve conversions. Mening says, “With a clear understanding... [Read more]

Video has turned out to be one of the most popular marketing tools. It helps you easily connect with the audience and effectively communicate the message to them. Entrepreneur contributor Dmitry Dragilev has shared four ways to help marketers improve their marketing with video tools. Dragilev says, “Here’s how you can use video to attract... [Read more]

Creation of content is an important phase of your content marketing process. But remember without a well-planned content distribution system, your content creation and marketing process can go in vein. ReadWrite contributor Brad Anderson has shared three ways that can help you streamline your content distribution process. Anderson says, “Many... [Read more]

“The Buffer team has published a new podcast titled ‘A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss’. Brian Peters says, “”Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110)... [Read more]

The 2019 is a few days ahead and its time to find out what is expected in the coming days. Entrepreneur contributor Rashan Dixon has shared five business trends that are expected to rise in 2019. Dixon says, “On one hand, year-on-year improvements are what makes companies great; on the other, firms can’t control many of the factors that dictate... [Read more]

People like to have fun and take things lightly. It applies to your marketing very well. If the element of humor can be added, your marketing campaigns can do wonders. The Forbes contributor Henry DeVries has shared a useful article with tips on how marketers can integrate humor with their campaigns. DeVries says, “Ah, humor in marketing. Burger... [Read more]

The Content Marketing Institute columnist Ann Gynn has shared seven lessons from the Content Marketing World event. In one of the lessons on using the right words in your content, Gynn says, “Writers and editors are most likely to appreciate the art of word selection – how a well-placed word can make all the difference in a sentence. But all... [Read more]

The Marketing Week team has published a podcast on ‘The role of marketing in startups and functional products’. This podcast shares information on how marketing can play a key role in building a brand from the outset. The MW team says, “In the latest Marketing Week podcast features editor Lucy Tesseras and reporter Ellen Hammett explore... [Read more]

We are on the edge of 2019 and its time to find out what could come next in the coming year. Marketing Week team has put together nine trends that could impact the marketers’ jobs in 2019. The MW team says, “Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead. Click on each... [Read more]

Adweek’s Katie Richards has shared some important lessons for the marketers from the five brand fails from 2018. Richards says, “While we’d rather not relive any of the events (this year felt like an eternity, huh?), let’s take a moment to examine a few of the biggest brand blunders of the year to figure out what went wrong—and what... [Read more]

AdWeek is hosting a webinar on ‘Increase Marketing Transparency, Speed and Growth’ on Tuesday, January 8 at 1.00 pm EST. The AdWeek team says, “All the marketing data in the world isn’t useful if the people who need to use it can’t view, access, or make sense of it. That’s why quick and seamless data integration and visualization... [Read more]

Strengthening the marketing efforts and increasing sales is the ultimate goal of any brand. Learning how other brands are getting it done can help you improve your performance. HubSpot columnist Jeff Hoffman has shared five creative sales motivation tactics to help you increase your sales. Hoffman says, “Here are five creative sales motivation... [Read more]

HubSpot has made available a crash course on ‘How to Be Really Good at Marketing in 2020’. This 15-part video course teaches marketers to use bots, live chat and Facebook messenger for marketing. The course features the following videos: What is future of marketing? Why forms aren’t dead yet How to use live chat at different stages... [Read more]

HubSpot has published the social media content calendar template for marketers. The calendar can be helpful in planning and scheduling you content marketing process on the social media. With it you can plan content marketing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. Talking about the template, Lindsay Kolowich says, “To... [Read more]

This podcast published by Marketing Week team aims at informing the marketers on how tech developments such as bitcoin, blockchain, virtual reality have impacted the marketing domain. The MW team says, “As a marketer it can sometimes be a challenge to identify which of the latest tech is going to make a real impact on your business. Is blockchain... [Read more]

The Marketing Week team has published a podcast on ‘How the industry is looking to get more diverse young people into marketing’. This podcast aims at informing brands on the value of having dynamic young people in the marketing teams. The MW team says, “In the latest episode of the Marketing Week Explores podcast we dig deeper into... [Read more]

The Content Marketing Institute columnist Jodi Harris has shared some useful checklists, tips, and templates to help marketers improve their content marketing in 2019. Harris says, “Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. This includes determining how to model your content... [Read more]

Advertising on YouTube is one of the best ways to reach out the video surfers. As video is one of the most effective marketing tools, most brands prefer to advertise over it. Marketing Land contributor Bruce Budkofsky has shared six steps to help marketers maximize their YouTube advertising. Budkofsky says, “Leading the pack when it comes to... [Read more]