Tuesday, June 18, 2013

The latest article on ‘MarketingProfs’ is titled “Days and Times With Highest Online Ad Click-Through Rates”. Ayaz Nanji says, “Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from online ad network Infolinks. The company... [Read more]

The latest article on ’Marketing Land’ is titled “Facebook Updates Page Post Link Ads In An Effort To Produce Better Conversion Rates For Advertisers”. Amy Gesenhues says, “Facebook announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished Page... [Read more]

The latest article on ‘The Future of Ink’ blog is titled “Microcontent – What Is It and Why Should You Care??. Denise Wakeman says, “Is your audience (clients, customers, readers) feeling overwhelmed by the the amount of content and information being delivered to them day in and day out? I hear this cry of frustration daily, yet as an online... [Read more]

If you are at a loss for how to get a WordPress site running (or are just too busy to do it), here’s a turn-key solution. With a WordPress on Demand membership, you get: • Reliable Hosting • A sub-domain name at no charge • Your site set up in seconds, ready for you to customize • 150 premium plugins included to meet a variety of needs;... [Read more]

The latest article on ‘Business 2 Community’ is titled “How To Use Hashtags In Your Social Media Marketing”. Danielle Cormier says, “You may have heard the news that Facebook is now allowing the use of hashtags on their site. But what exactly does that mean? More importantly, what is a hashtag!?Let’s start at the beginning. What... [Read more]

The latest article on ‘Business 2 Community’ is titled “Marketing Best Practice With Google Plus Business Pages”. Annetta Powell says, “Google Plus business Page for Marketing is an indispensable tool for savvy B2B Marketers and enterprises. You may not have given much thought to using it but the truth is that it really is a powerful... [Read more]

The latest article on HubSpot blog is titled ”9 Insider Tips for Native Advertising That Actually Works”. Dan Lyons says, “Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native... [Read more]

Google is looking for sites with credibility. These sites are known as “authority sites.” How do you lift your site to authority status? One key parameter Google looks at is authorship. Multi-author sites have more authority than single author sites, other things being equal. WP Authority Suite Pro is a WordPress plugin that helps you to... [Read more]

The latest post on ‘ReadWrite’ is titled “Handbrake, The Best Video Conversion Tool You’ve Never Used”. Matt Asay says, “For some bizarre reason, you’ve probably never used Handbrake, arguably the world’s best video transcoder. Maybe you’re too young to have ever used a DVD (“Grandpa, tell me about the... [Read more]

The latest post on ‘Mashable’ is titled “Popular Ad Blocker Also Helps the Ad Industry”. Tom Simonite says, “Whenever discussion starts about how to hide from the tracking code that follows users around the web to serve them targeted ads, recommendations soon pile up for a browser add-on called Ghostery. It blocks tracking code, noticeably... [Read more]

The latest article on ‘Business 2 Community’ is titled “How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy”. John Brhel says, “What do The Walt Disney Company and the WWE have in common (other than lucrative merchandising revenue and a cast of memorable characters?If you followed the Dachis Group’s Social... [Read more]

John Leonard has found a way to place an optin box (in a lightbox) on Facebook. He uses WordPress to do it. There’s an easy setup page in WordPress where you define your optin box headline and other parameters. You get a developer’s license for FB Lead Squeeze so you can put it on as many WordPress sites and Facebook fan pages are you choose,... [Read more]

The latest post on ‘ReadWrite’ is titled “Tech Firms And Others Are Sharing — A Lot — With U.S. Spies And The Pentagon”. ReadWrite Editors say, “PRISM may only be the tip of the iceberg. A new Bloomberg reportreveals that a vast array of companies – many of them in the tech sector- have close working relationships with... [Read more]

The latest article on HubSpot blog is titled ”How Small Businesses Saved Me From Living in My Parents’ Basement”. Corey Eridon says, “Today kicks off National Small Business Week. I have a very personal history with small businesses, and because of that history, I often recommend to many people coming out of college that they... [Read more]

The latest article on ’Marketing Land’ is titled “Twitter’s New @MagicRecs Account Promises Content & User Recommendations Via Direct Message”. Greg Sterling says, “Shhhhhh. It’s still pretty hush-hush at the moment, but there’s a new Twitter account that aims to increase awareness of activity from your “follow... [Read more]

The team of Jeremy Gislason and Simon Hodgkinson have just released their latest software. They call it EasyDealBuilder Software. With traditional marketing campaigns, you have a sales page that features your offer and outlines the benefits. Visitors read through your sales copy and decide whether to buy the product or perhaps return at a later date. Chances... [Read more]

The latest ‘Econsultancy’ blog post is titled “Four ways to automate your social marketing”. Justin Butlion says, “In today’s social orientated marketing landscape most business have taken the leap of faith into social marketing. If you are one of these business you know how time consuming and resource intensive social... [Read more]

The latest post on ‘Mashable’ is titled “8 Landing Page Remedies to Boost Conversion Rates”. Scott Gerber says, “After clicking an intriguing link to your startup’s website, the first thing a customer sees is your landing page. It’s the prime opportunity to introduce your business, collect an email address and make a lasting... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Test Planning: 3 simple tips to keep your test planning and optimization on the right track”. Rebecca Strally says, “Test planning and developing optimization strategies is a long, bumpy road of trial and error before you can reach a true discovery about your customers. This is where... [Read more]

Rick Radditz, the creator of InstantTeleseminars.com and other famous online services, is working on a new service, and, by invitation only, he is opening the doors to a few marketers prior to the launch. Because of our past relationship with him, he invited IM NewsWatch to participate and now he is allowing us to invite our readers. His new services... [Read more]

The latest ‘Aweber’ blog post is titled “Split Testing Tips For Small Businesses”. Josh Krafchin says, “It ain’t easy being a growing business who wants to split (A/B) test. It’s so important to do – it’s how you find out what offers and approaches your audience responds to. But there’s so little time to learn how. So we tried to... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Build a Massive Email List (Without Being Annoying)”. Brian Clark says, “Fact: Email is still (by far) the most profitable online sales channel. That means an essential aspect of your audience is the segment that trusts you with their primary email address. So, it seems fair to say... [Read more]

The latest MOZ blog post is titled “How to Leverage Investment in Video to Build More Links”. Phil Nottingham says, “Video can be an expensive and time consuming investment. In this post, I outline nine ways in which video can be used to augment and enhance link building activity, with the goal of giving you more ammunition to secure an investment... [Read more]

Here’s an example of an enterprising marketer getting PLR offered by someone and reselling it under his own name. You could do the same if you buy this PLR. In Limited Edition sales page graphics, Kevinnis Grace is offering a collection of about 50 buttons, badges, boxes, banners and headlines that you can use for your sales pages They are available... [Read more]

The latest ‘Econsultancy’ blog post is titled “Four mobile SEO mistakes you shouldn’t be making”. Peter Meinertzhagen says, “While the rise in the use of responsive web design is reducing the amount of SEO considerations developers need to remember when designing a new site, there are still fundamental differences... [Read more]

The latest article on ’Marketing Land’ is titled “The Frustrations Of Brand Marketing On LinkedIn”. Monica Wright says, “Have you noticed recent changes to LinkedIn? If you have looked beyond checking out Who’s Viewed Your Profile (I know you have) you’ll see they recently updated their navigation. Unless you use... [Read more]

The latest MOZ blog post is titled “#MozCon Speaker Interview: Aleyda Solis”. Lindsay Wassell says, “We’re excited to bring Aleyda Solis and her international perspective to MozCon, where she’ll lay out how to make the bold but lucrative move into the international market”. #MozCon Speaker Interview: Aleyda Solis MOZ Blog  [Read more]

Peter Beatie and Jamie Garside, of PremoPress, has just released their new AgencyPro Theme , designed for service-oriented local businesses. You may remember their ProConsult theme about a year ago, which was intended for consultants’ own sites, to help them attract clients. The new AgencyPro Theme is built on that foundation. It has additional... [Read more]