IM NewsWatch, June 15, 2013 - Latest IM News including ‘How processing fluency impacts web marketing – MOZ Blog’ and much more...

June 17th, 2013 at 3:56 am EDT

IM NewsWatch

Monday, June 17, 2013

‘Find a Large Audience at the Corner of Keywords and Content' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Find a Large Audience at the Corner of Keywords and Content?. Baer says, “Heard this one before? “If you create great content you will find a large audience.” It’s nonsense. Or at the very least, it’s idealistic. It’s like if you make great music you’ll become a... [Read more]

‘Marketers Undervalue Email, Overvalue Personalization’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Marketers Undervalue Email, Overvalue Personalization”. Ayaz Nanji says, “Although marketers are eager to build up social media, blogs, and mobile outlets, email holds more sway in the purchasing process, according to a recent report by the Economist Intelligence Unit and Lyris. The report,... [Read more]

‘Google, Facebook In “Transparency Battle” Over PRISM Disclosures’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Google, Facebook In “Transparency Battle” Over PRISM Disclosures”. Greg Sterling says, “Last night what might be called a “transparency battle” erupted between Google and Facebook following Facebook’s disclosure of government-related user-data requests: For... [Read more]

EasyDealBuilder Software: Less Procrastination, More Sales #ad

The team of Jeremy Gislason and Simon Hodgkinson have just released their latest software. They call it EasyDealBuilder Software. With traditional marketing campaigns, you have a sales page that features your offer and outlines the benefits. Visitors read through your sales copy and decide whether to buy the product or perhaps return at a later date. Chances... [Read more]

‘Adventures in Visibility Hangout – Recent Google Plus Updates’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “Adventures in Visibility Hangout – Recent Google Plus Updates”. Wakeman says, “In this episode of Adventures in Visibility, I welcome back Stephan Hovnanian to discuss recent significant changes to the Google Plus platform. [Note: Stephan and MaAnna Stephenson of BlogAid were guest experts on a... [Read more]

‘New Link Optimizer Technology from VigLink’ by Shawn Collins

Shawn Collins’ latest blog post is titled “New Link Optimizer Technology from VigLink”. Collins Says, “VigLink has unveiled a link optimization technology that is an optional feature of VigLink Convert. The VigLink optimizer technology modifies organic product links to point to a different retailer when there is higher earning potential... [Read more]

’8 Ways To Get More YouTube Views’ – Business Insider

The latest article on Business Insider is titled ”8 Ways To Get More YouTube Views”. Niall Harbison says, “If I had a penny for every time I had been asked by somebody to create them a viral video or how to get millions of views on Youtube I would be a very rich man indeed. People think they produce a video (usually of a corporate... [Read more]

New Matchmaker service for small businesses #ad

Rick Radditz, the creator of InstantTeleseminars.com and other famous online services, is working on a new service, and, by invitation only, he is opening the doors to a few marketers prior to the launch. Because of our past relationship with him, he invited IM NewsWatch to participate and now he is allowing us to invite our readers. His new services... [Read more]

‘3 Facebook Hashtag Marketing Tips’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “3 Facebook Hashtag Marketing Tips”. Jeff Korhan says, “The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature.Graph Search does what it promises – returning search results based on the social graphs of... [Read more]

’7 Awkward Marketing Moments Guaranteed to Make You Cringe’ – HubSpot

The latest article on HubSpot blog is titled ”7 Awkward Marketing Moments Guaranteed to Make You Cringe”. Ginny Soskey says, “Marketing can be an amazing thing. If done right, campaigns can make you feel something — happy, sad, or just a little bit closer to your fellow human beings. If done wrong, however, you may still feel... [Read more]

‘Larry Page: Google Has Nothing to Do With PRISM’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Larry Page: Google Has Nothing to Do With PRISM”. Lorenzo Franceschi-Bicchierai says, “Did tech giants like Google, Facebook or Apple really give the NSA unfettered access to their user’s data? On Thursday, almost all of them denied that. On Friday, Google’s CEO Larry Page came... [Read more]

Limited Edition sales page graphics #ad

Here’s an example of an enterprising marketer getting PLR offered by someone and reselling it under his own name. You could do the same if you buy this PLR. In Limited Edition sales page graphics, Kevinnis Grace is offering a collection of about 50 buttons, badges, boxes, banners and headlines that you can use for your sales pages They are available... [Read more]

‘Seven quick tips for success with localised SEO’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Seven quick tips for success with localised SEO”. Chris Bishop says, “Do you have a localised SEO strategy? Are you making effective use of Google Places? If you are not, like many brands, then you are missing a trick. For any brand, having an all-encompassing long term SEO... [Read more]

‘How Processing Fluency Impacts Web Marketing’ – MOZ Blog

The latest MOZ blog post is titled “How Processing Fluency Impacts Web Marketing – Whiteboard Friday”. Rand Fishkin says, “As marketers, we’re trained to think that our audiences consider the rational inputs we display, and through them, come to rational conclusions. But what about cognitive biases that might influence processing and... [Read more]

‘“Content” Isn’t a Buzzword, It’s the Future of Your Business’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled ““Content” Isn’t a Buzzword, It’s the Future of Your Business”. Brian Clark says, “Content Marketing is a hot topic, no doubt. What you may not know, however, is that it’s been around for a long time, and that it’s finding itself in the midst of yet another “Golden Age”... [Read more]

Fiverr Killer 2.0: Earning more on Fiverr #ad

Radu Hahaianu has created Fiverr Killer to show you how to earn a living on (or, in some cases, with) Fiverr. In this 30 page PDF, he has included several types of jobs (Fiverr calls then “gigs”) you can do in just a few minutes, so that the $4 you receive (Fiverr keeps the other $1) is worthwhile. Plus, he shows several ways to increase... [Read more]

‘Has Amazon Really Figured Out How To Screw Small Businesses Out Of Their Google Rankings?’ – Business Insider

The latest article on Business Insider is titled ”Has Amazon Really Figured Out How To Screw Small Businesses Out Of Their Google Rankings?”. Jim Edwards says, “Amazon has found a way to lower the Google search rankings of small businesses who use its Pro Merchant program, according to The Daily Dot. The news site describes the... [Read more]

‘Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend??. Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the... [Read more]

‘Membership Site Mistakes & Successes’ – ‘Marketing Con Queso’ Podcast

Michelle MacPhearson and Justin Brooke’s latest podcast episode on ’Marketing Con Queso’ is titled “Membership Site Mistakes & Successes”. Michelle and Justin say, “Everyone loves the idea of recurring monthly income, however, running a membership site isn’t all roses and daisies. Michelle and Justin go back and forth about things... [Read more]

AgencyPro Theme from PremoPress, for you and your clients #ad

Peter Beatie and Jamie Garside, of PremoPress, has just released their new AgencyPro Theme , designed for service-oriented local businesses. You may remember their ProConsult theme about a year ago, which was intended for consultants’ own sites, to help them attract clients. The new AgencyPro Theme is built on that foundation. It has additional... [Read more]

‘Manage Your Marketing: Your Time is NOT Free’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Your Time is NOT Free”. Margie Clayman says, “It is easy to rationalize social media marketing as a tactic that is more cost-effective than traditional marketing. This post by Erik Deckers suggests that traditional marketing is barely worth your time... [Read more]

‘How to Handle a PR Nightmare’ – HubSpot

The latest article on HubSpot blog is titled ”How to Handle a PR Nightmare: Break All Crisis PR Rules [Video]“. Dan Lyons says, “Want to see the best response ever to a crisis currently making news around the world? There’s a huge scandal going on in Australia over allegations that 17 members of the defense forces, including officers,... [Read more]

‘Digital Projects for Summer Web Workers’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Digital Projects for Summer Web Workers”. Pete Prestipino says, “Summer has arrived, but it’s not a time to relax. In fact, it should be quite the contrary when it comes to your digital efforts. Now is the perfect time to start all the projects that you didn’t have the opportunity... [Read more]

LilaJade’s Kindle Edge: Closes at noon EDT #ad

LilaJade has been working with Kindle book marketing for a long time and now averages $10,000 each month in sales. for the first time, she is sharing her insights in her Kindle Edge e-book. In this Kindle marketing guide she shows you: • How to find niches with hungry buyers, so you can start selling as soon as you publish • How to get your book... [Read more]

‘Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window]‘ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window]“. Matt McGee says, “Mobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window. The company shared its May stats this week,... [Read more]

‘The Alternate Universe of Over-Employed Web Developers’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Alternate Universe of Over-Employed Web Developers”. Dani Fankhauser says, “Pretend you’re sitting in a cafe and overhear a conversation next to you, between two tech recruiters. If you’re not already ingrained in the tech industry, what you hear might sound like it’s... [Read more]

’20 noteworthy campaigns guaranteed to inspire your own digital marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “20 noteworthy campaigns guaranteed to inspire your own digital marketing”. Ben Davis says, “Which campaigns have you seen recently that are defining the digital marketing landscape? Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted... [Read more]

High Ticket Rolodex: Earn commissions of hundreds or even Thousands #ad

Ken Reno has been promoting this new High Ticket Rolodex and caught a lot of people’s attention. Inside you’re going to find affiliate programs that pay very well in these profitable niches: • Vacation & Travel • Jewelry & Fine Gifts • Home Improvement • Investment & Financial • Software & IT • Health • Legal... [Read more]

‘Extra Money Answer is Now Available in Paperback’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Extra Money Answer is Now Available in Paperback”. Collins Says, “Due to popular demand, Extra Money Answer is now available in paperback on Amazon.com. Extra Money Answer, which became an international best seller earlier this year, provides a real and honest picture of the opportunities in... [Read more]

’5 Social Media Contests That Ended Horribly Wrong’ – Business Insider

The latest article on Business Insider is titled ”5 Social Media Contests That Ended Horribly Wrong”. Ishbel Lacleod says, “This week, EE faced a social media backlash after an error in competition guidelines meant that people received TicketMaster vouchers instead of weekend passed to Glastonbury. We take a look at some other social... [Read more]

‘3 Low-Cost, Low-Risk Tips For Getting Started With Social Media’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “3 Low-Cost, Low-Risk Tips For Getting Started With Social Media”. Megan Wittenberger says, “While most business owners have embraced social media and mobile tools, 34 percent have avoided it altogether, according to an article on the Fox Small Business Center website. Many... [Read more]

The Brown Box Marketing Solution has arrived #ad

After a week of gifts to “prime the pump” Ezra Firestone and his mentor Ryam Deiss have released their solution for affiliate marketing for physical products. Unfortunately, the Internet is replete with self-proclaimed, yet completely unproven, “marketers” who give the rest of us marketers a bad name by operating outside the bounds of... [Read more]

‘Five Steps to Successful Experience-Driven Commerce’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Steps to Successful Experience-Driven Commerce”. Loni Stark says, “For all the chest-beating by some retailers about their unbeatable low prices, you’d think that the race to the bottom was the only game in town. The reality is, competing on price is not a sustainable strategy for... [Read more]

‘10 LinkedIn Groups for Local Businesses’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “10 LinkedIn Groups for Local Businesses”. Kevin Webster says, “LinkedIn is a good resource to network for your local business. It has much advice and knowledge for local business owners looking to expand their reach on the web. Here are 10 active LinkedIn Groups that you can join to learn... [Read more]

‘The 10 New Rules for SEO’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The 10 New Rules for SEO”. Rekha Mohan says, “Search engine optimization remains one of the most effective things you can do to maximize your inbound marketing, but the rules are always changing. Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a... [Read more]

China Dave’s Secret Millionaires Traffic Source (no Google needed) #ad

Dave Gruber hired Matt Bacak to show him how to use “Cost per View” (CPV) to get traffic to his offers. Bacak has been using this process for 7 years to build his own business. He agreed to let Gruber record the training session and make it available to the rest of us. It’s a video recording of a 3-hour coaching session with Gruber... [Read more]

‘How to Write a Fluff-Free Mission Statement’ – HubSpot

The latest article on HubSpot blog is titled ”How to Write a Fluff-Free Mission Statement”. Corey Eridon says, “Mission statements. They sound inherentlybusiness babbley, don’t they? But even if you think they’re a little … silly … they’re really important guideposts for making decisions, staying inspired,... [Read more]

’10 interesting digital marketing stats we’ve seen this week’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. David Moth says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include personalisation, how rich people use social, mums on Facebook, online video ads, real-time... [Read more]

‘The Bill That Could Make or Break Our Economy’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Bill That Could Make or Break Our Economy”. Mark Warner says, “Comprehensive immigration reform will have a positive impact on Americans across the country. It will create a better system to retain the hardworking people who have helped to build our communities and to attract those who... [Read more]

YouTube Takeover: Affiliate marketing using OPV (Other People’s Videos) #ad

You have heard about Ezra Firestone and his “Brown Box Formula”. Now there’s another Ezra, Ezra Wykoff, with a top YouTube technique he calls YouTube Takeover. There are a lot of videos on YouTube, and that’s an understatement. Most of them are made by people interested in a topic, who want to share their ideas. They aren’t... [Read more]

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