Derek S. says, “For advertisers, understanding how much to bid for each ad is tricky. Bid too little and your ad will not get displayed but bid too much and you risk blowing too much of your overall budget. To help solve the problem Bing Ads has recently announced the availability of Auction Insights to marketers around the world. The feature,... [Read more]

Jawad Khan says, “Irrespective of your revenue model, if you plan to make money from your blog you need to build a sizeable email list. With subscribers on your list, you can build relationships, deliver value, establish trust and make sales. However, because there are so many spammers out there, internet users have increasingly become reluctant... [Read more]

Mitch Meyerson says, “There’s a hierarchy in the world of building a total web presence for your business, and mastering things like Facebook and Pinterest fall somewhere far behind getting your email marketing machine oiled and ready for prime time. One thousand responsive email followers trumps 25,000 Twitter followers every day when it comes... [Read more]

Derrick Van Dyke, respected product creator, is offering to let you take one of his premium products and rename it, put your logo and name on it, and sell it as his own. You get the advantage of his hard work designing and creating the product. It’s ready to go, and it even comes with a complete website to sell it. This is his WP Sales Copy. This... [Read more]

Kurt Wagner says, “Facebook is making a pitch to media publishers: let us host your content for you, and we’ll make it look beautiful (and give you more eyeballs) in the process. That’s according to Chris Cox, Facebook’s chief product officer, who joined Re/code‘s Peter Kafka onstage Tuesday at the Code/Media conference at The Ritz-Carlton,... [Read more]

Chow says, “I love finding ways to generate traffic to my blog and have networked with other bloggers, asking them their best traffic strategy. I’ve heard everything from writing the best content, blog commenting, etc. However, the next one is very creative. I was a bit reluctant implementing this strategy but the results were pretty impressive.... [Read more]

Erin Hogg says, “Balancing promotional content with brand affinity content is a challenge — how can you meet your business strategy with promotional emails but not overwhelm subscribers? How can you create an experience that is unique to your brand and builds awareness and loyalty with customers? Learn how national restaurant collection Mellow... [Read more]

Marketers who do videos have many options from doodles to stand-up announcers to screencasts (capturing what is happening on their computer screen as they demo a product). A simple screencast sales video can be a great success and sell a lot of the product... [Read more]

Patrick Kulp says, “Style may trump substance when it comes to Twitter popularity, according to researchers at Cornell University. A study backed by the National Science Foundation and Google used an algorithm to parse the sentence constructions, rhetoric and keywords that makes certain tweets get more attention than others. The researchers used... [Read more]

Cameron Soojian says, “Google often offers advice to web designers and developers so that they can optimize their websites for the search engine’s algorithms and for SEO purposes. Recently, Google finally took a stance on a hot topic: Responsive Web Design (RWD). But what is Responsive Web Design? Wikipedia defines it as “an approach to web... [Read more]

Jessica Plunkett says, “You’ve heard the expression “don’t reinvent the wheel.” The same is true for content – don’t reinvent it, repurpose it. Start with a white paper, guide or ebook that you’ve written to support a product or service that you sell. With this one piece of content, you can easily repurpose content five times... [Read more]

A couple of days ago, Christopher Griffin, Edward Hopkins and Brad Dixon announced 'Ultimate Closing Machine'. It runs webinars automatically for you, and using the vast power of sales webinars, it closes sales for you... [Read more]

Justin Briggs says, “Mobile isn’t the future. It’s the present. Mobile apps are not only changing how we interact with devices and websites, they’re changing the way we search. Companies are creating meaningful experiences on mobile-friendly websites and apps, which in turn create new opportunities to get in front of users. I’d... [Read more]

Jacob McMillen says, “Social proof can boost your conversion rate, but it can also work against you. These five mistakes will eliminate the benefits of using social proof, and one of them could completely destroy your business. One of the most powerful ways to increase conversions on your landing pages is through social proof. Research shows that... [Read more]

JP Mangalindan says, “Like it or not, Facebook advertisements just got even smarter. On Tuesday, the social network announced Product Ads, a set of tools that lets businesses more effectively target Facebook’s 1.4 billion or so users with a new, automated process. With Product Ads, businesses... [Read more]

What it takes to rank in the search engines has changed over the years. Ten years ago, it was fairlt easy. But the days of sending wiki links, forum profiles, and posting spun articles (and a lot more early techniques) are all but gone. A new approach is needed... [Read more]

Sandra Stewart says, “B2B marketers consistently cite creating content that engages as a top challenge of content marketing. That is a genuine hurdle, but making it harder to overcome are the preconceptions that marketing team members likely bring to the effort. Getting content marketing right is both more complex than its most fervent promoters... [Read more]

Michele Goetz says, “The business has an insatiable appetite for data and insights. Even in the age of big data, the number one issue of business stakeholders and analysts is getting access to the data. If access is achieved, the next step is “wrangling” the data into a usable data set for analysis. The term “wrangling”... [Read more]

Ginny Soskey says, “I’d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends’ parties, and maybe even a few emails from your mom. That’s a lot to sift through, never mind actually open. So... [Read more]

Alex Jeffreys has been a successful marketer for years, And for the last 3-4 years he has also been a popular marketing trainer. Now, he’s giving you a chance to get his personal training for your own success online... [Read more]

Lyndon Antcliff says, “It’s useful to remind ourselves that the act of publishing is a methodology that has been developed over thousands of years, and has used the most efficient technology of the day in which to deliver the message. We see that whilst technology constantly changes over time, it’s still the message that is the primary objective... [Read more]

Christina Warren says, “TweetDeck launched a new feature for power users and brands on Tuesday called TweetDeck Teams. In a blog post, Twitter described it as a “simple way to share access to your account without sharing passwords.” The feature, which is rolling out to TweetDeck for the web, TweetDeck for Chrome and TweetDeck for Windows... [Read more]

Daniel Burstein says, “From previous Charts of the Week, we learned that Americans overwhelmingly prefer to receive email over other channels and that 91% of people want to receive promo emails. However, that doesn’t mean that customers don’t see room for improvement. In this MarketingSherpa Chart of the Week, we take a look at research from... [Read more]

Derrick Van Dyke, respected product creator, is offering to let you take one of his premium products and rename it, put your logo and name on it, and sell it as his own. You get the advantage of his hard work designing and creating the product. It’s ready to go, and it even comes with a complete website to sell it. This is his WP Sales Copy. This... [Read more]

Eric Murphy says, “The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. Unfortunately, it won’t be getting easier any time soon. The Content Marketing Institute’s 2015 Reports show that 69% of B2C and 70% ofB2B marketers are creating more content... [Read more]

Ann Smarty says, “A good introduction hooks a reader’s interest. The content of a blog post keeps them interested as you present the information or entertainment they came for. Most bloggers are focusing very much on these two specific parts of the whole, and they are leaving one out: the conclusion. Since it is ending the blog post, it is... [Read more]

Grant Cardone says, “Sales people, sales organizations and sales teams have to change the way they are handling customers today in this very competitive world. The old ways of selling are changing and require all sales people, sales managers and sales organizations to think differently. Here are 10 essential selling principles that most sales... [Read more]

Ahley Breen says, “Using Facebook for your business is a great way to establish brand awareness and loyalty. But how can you keep your social followers engaged and encourage them to take action with your brand? With Facebook’s new call-to-action (CTA) feature, it’s easier than ever for your followers to do things like sign up to your email list... [Read more]

Marketers who do videos have many options from doodles to stand-up announcers to screencasts (capturing what is happening on their computer screen as they demo a product). A simple screencast sales video can be a great success and sell a lot of the product. You may be tempted to ask, “What does this video do that others don’t?” Lon Naylor and... [Read more]