IM NewsWatch, April 26, 2016 - ‘Facebook Developing an App to Compete With Snapchat - Entrepreneur' and much more...
April 26th, 2016 at 9:16 am EDT
Tuesday, April 26, 2016
Until IM NewsWatch is restored, we will keep sending you the latest updates from Internet Marketing Domain. Here are some of the stories to follow today.
'A Simple Way to Turn Your Email Subscribers into True Fans' - Copyblogger
Jon Nastor says, "Do you ever find yourself with a list of email subscribers, only to not know what to say or when to say it? There is one simple way that content marketers and digital entrepreneurs can develop their relationships with their email subscribers. It’s the tried, true, and often overlooked … email newsletter. Creating an email newsletter for your audience is an exceptional way to build a trust-based relationship. A consistent email newsletter enables you to give, give, give". [Read More]
'Can We Predict the Google Weather?' - MOZ
Dr. Peter J. Meyers says, "Four years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I've learned a lot along the way, but there's one nagging question that I've never been able to answer with any satisfaction. Can we use past Google data to predict future updates?". [Read More]
'6 Easy Exercises to Improve Your Sales Emails' - HubSpot
Eddie Shleyner says, "Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely". [Read More]
'Applying Growth-Driven Design to Ecommerce Websites' - Forrester
Thomas Husson says, "Marketers are always falling in love with mobile’s latest “shiny new object” and new technology acronyms — 5G, BLE (Bluetooth Low Energy), NFC (near-field communication), RWD (responsive web design), etc. — and they’re constantly looking for the next platform, whether it’s virtual reality (VR), bots, artificial intelligence (AI), or the internet of things (IoT)". [Read More]
'Why do brands continue to make stupid social media decisions?' - Econsultancy
Patricio Robles says, "With many major brands having years of social media experience under their belts, one would expect that the most cringeworthy examples of social media faux pas would be well in the past. But that isn't the case. Case in point: last week, Cheerios, the cereal brand owned by General Mills, found itself in hot water after the Minnesota-based company posted a tweet in response to the death of Prince". [Read More]
'Report: Facebook Developing an App to Compete With Snapchat' - Entrepreneur
Reuters team says, "Facebook Inc. is developing a stand-alone camera app, similar to disappearing photo app Snapchat, to increase user engagement, the Wall Street Journal reported, citing people familiar with the matter. The app, being developed by Facebook's "friend-sharing" team in London, is in its early stages and may never come to fruition, according to the report". [Read More]
'Making the Invisible Visible: Content Marketing Amplification Tips' - Business.com
Valerie Levin says, "In one minute, you can probably like one Facebook post, retweet one account and download one mobile app. But in the grand scheme of the Internet, every minute users simultaneously like 4,166,667 Facebook posts, send 347,222 Tweets and download 51,000 apps. This massive amount of online activity has led to an overcrowded and noisy content marketing environment". [Read More]
'Improve internal linking for SEO: Calculate Internal PageRank' - Marketing Land
Paul Shapiro says, "Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings". [Read More]
Daniel Burstein says, "If you’ve read MarketingExperiments for any amount of time, you’ve seen how clarity trumps persuasion. Instead of trying to sell in marketing emails or on landing pages, help your customers clearly understand the value they will get from your conversion objective. That’s why I was so surprised by some research I recently came across about sharing promotions on social media, a medium where selling is particularly frowned upon". [Read More]
'Seven Tips for Improving Your Content Marketing With Scannable Web Content' - MarketingProfs
Brian Sutter says, "We're about to ruin your day and make you rethink your entire marketing career with just one little observation: People are not reading your content marketing materials. They're not reading ours, either. Or anyone else's, for that matter. About half of those who check out an online article will scroll through the first screen of content, but they won't go any farther. Sadly, most site visitors bounce off the page after seeing just the images or headlines". [Read More]
'Applying Growth-Driven Design to Ecommerce Websites' - HubSpot
Caroline Ruhland says, "The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. As such, it is particularly valuable for ecommerce retailers’ websites. In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers and site visitors. Implementing Growth-Driven Design processes is an effective way to ensure that this always happens". [Read More]