IM NewsWatch, April 25, 2016 - ‘How to gear towards mobile commerce success - Econsultancy' and much more...
April 25th, 2016 at 9:15 am EDT
Monday, April 25, 2016
The IM NewsWatch has been offline for a week, due to technical problems. We are working to get these problems corrected and hope to be back up soon. In the meantime, here are some of the stories we have been following.
'Content Upgrades: 3 Ways to Maximize the Holy Grail of Email Opt-Ins' - Entrepreneur
Jesse Torres says, "Visit most ecommerce sites, and chances are that within five seconds you will be prompted for your email address in exchange for a freebie or “bribe.” Typical bribes include coupons, checklists, ebooks, infographics or some other form of content. There’s nothing wrong with offering such gifts in exchange for an email. Especially when many of today’s businesses live and die by the sales generated from their email marketing efforts. Unfortunately, despite their no-cost features, freebies often fail to generate high email subscription rates". [Read More]
'Eight Tips for Running a Customer-Friendly Business' - MarketingProfs
Neerav Mehta says, "American consumers have always been a demanding lot—and with good reason! Most consumers have experienced poor customer service, and they're wary of services offered by businesses: They think twice before opting for a new service. And they waste no time running away from a product if they are not satisfied". [Read More]
Ginny Marvin says, "Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a gain of 20.4 percent over 2014’s $49.5 billion, according to the Interactive Advertising Bureau’s annual report conducted by PwC. The chart below illustrates the 10-year growth in US digital advertising revenues from 2005 to 2015 in which the industry has seen a 17 percent compound annual growth rate (CAGR). 2010 was the year mobile began to play role in US digital ad spend totals. Since then, mobile has seen 100 percent CAGR compared to just 9 percent growth from non-mobile revenue over the past five years". [Read More]
'How to gear towards mobile commerce success' - Econsultancy
Georges Berzgal says, "Apple’s recent announcement that it is preparing to bring one-touch shopping to the mobile web points to a major milestone in mobile commerce. Brands are moving past mobile hype and towards delivering options that customers want". [Read More]
'Action Content: Turn Fans into Customers ' - Copyblogger
Demian Farnworth says, "So far, we’ve covered Attraction, Authority, and Affinity content. Now it’s time to turn your fans into customers with Action content. And this is where all the work you’ve done as a content marketer starts translating into revenue for yourself, your clients, or your organization. The good news is that Action content is probably the easiest type of content to understand. But the bad news is that it can also be some of the most difficult to produce". [Read More]
'How to Influence Branded Searches and Search Volumes to Earn Big Rewards' - MOZ
Rand Fishkin says, ''What have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice". [Read More]
'Grow Digital Subscriptions with 4 Proven Insights' - MarketingExperiments
Andrea Johnson says, "What drives people to sign up for digital subscriptions, especially when similar content can be easily obtain elsewhere for free? To answer this question, MECLABS Institute recently completed a survey of 900 U.S. consumers who spend at least three hours a week reading print or digital news content and earn at least $40,000 annually. Academic and industry experts were also interviewed as part of the research". [Read More]
'Four Tools for Endless Content Ideas' - MarketingProfs
Rebecca Haynes says, "About 7 in 10 B2C marketers as well as B2B marketers are creating more content than they did a year earlier, according to an annual content marketing study by Content Marketing Institute and MarketingProfs. With so much competition, you absolutely must have an effective approach for keeping your content calendar overflowing with content ideas. If you aren't taking advantage of today's content marketing technology and tools, you are probably working twice as hard as you need to and wasting your valuable time". [Read More]
'Facebook starts counting time spent when ranking links in people’s feeds' - Marketing Land
Tim Peterson says, "The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are spending as much time as possible checking out the content in their Facebook feeds, Facebook is going to make time an even more important factor when deciding what links to put in people’s feeds. And it’s freshening up those feeds so that they don’t always show posts from the same old pages and start boring people". [Read More]
'Data-Driven Marketing: Decision Making Through Surveys' - Business.com
Christopher Jan Benitez says, "NewVoiceMedia estimates that $41 billion is lost by United States companies alone each year due to poor customer service. Additionally, 97 percent of global consumers say that customer service is very important or somewhat important in their choice of and loyalty to a brand. Of course, this shows that that as a business, you cannot mess with customer loyalty especially when you understand that an existing customer has 60 to 70 percent chance of buying". [Read More]