Hi Friend,
Chris, a UK-based PT, sent me this message the other day on Facebook…
Hey Naomi,
“Keen to purchase your flagship recipe book… but at £265 I am not in a position to be investing this amount PLUS ordering hard back copies and hoping people buy them.”
All that happened next was that I talked Chris through some simple figures…
“Sell 27 copies of the ebook at £10 each and you’ve covered your initial investment with us.
Order 20 printed books (from our trusted supplier) at £7.60 each and sell them for a minimum of £12 each plus postage. And you’ve made back some revenue!
Better still, run a proper pre-launch, get even more hard copy orders from clients and prospects, and make an even bigger return on investment (the price per printed recipe book goes down the more books you order).
Now you’ve got a great recipe book your clients can enjoy, you’ll keep them inspired for ages with 100 recipe ideas….
….Fast forward one day…
Chris:
“Well that was easier than I thought…”
“Put a poll out. Already close to 20 saying yes they want to buy a recipe book from me.”
“I have just run a poll on my Instagram to see who would be in interested and got 63% yes.
DM'd all of them to see if they wanted more info and so far they are all really keen on the idea.”
“I've got 500 on my email list too and I will do a post on my business page and boost it locally where people know me better”
“Okay, let’s get this recipe book going! How do I order?”
… 7 days later….
“In addition to all of the ebook sales I’ve made, I’ve now got 30 people ready to pay £19.99 incl delivery for each printed book so I’m making a tidy profit".
(Chris only paid £6.50 for each printed book… so that’s a nice return on investment of over £300!)
Do you see how easy it is to sell your own branded recipe book?
If you’re like Chris, and want to get results like these, get in touch.
Any questions, just hit REPLY.
Best wishes
Naomi
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