Hi Friend

Your clients will be coming back from their holidays now. Prospective clients too.

This means the messaging you used to sign people before won’t work the same now.

You can talk about some of the same pain points, of course. But don’t be surprised if all you hear from your posts and emails is crickets.

If you know your niche well enough you’ll have a very good idea of what their goals are next.

And that should be the main focus of your messaging.

If you work with bodybuilders, there’s a good chance they want to focus on getting ready for their off-season. Going into a muscle-building phase.

If you work with 40-year-old businessmen who want to be able to walk around with their shirts off comfortably…

They likely don’t want to lose all of the progress they made before they went on holiday.

Likewise, if you work with 30-something mums. Who wanted to wear their favourite bikini on the beach in Corfu—now they probably want to wear their favourite clothes on nights out with friends or family (when they manage to get them).

This is where your messaging will dig into specific points to attract clients to you post-holidays.

Best wishes,

Naomi.

Ps. Let me know if you have specific points you need to cover. If I can’t answer them I can put you in touch with Kev, my head of marketing.