Hi Friend

A controversial online fitness guru…

Hated by PTs and loved by single mums and children alike…

Holds the key to your business and client success.

“What are you talking about, Naomi?”

I don’t hear you ask.

Look at the history of Joe Wicks.

In the early days, he was a solo personal trainer.

Dragging a trailer of dumbbells around Richmond, trying to get people to join him for early morning boot camps in the park. (They rarely did).

He didn't give up.

Joined Instagram and started posting recipes. Quick and easy home-cooked meals.

(Hmm, I know someone who can help with that 😉).

His following started to grow…

And he continued to share his message about food and fitness with more people.

From handing out flyers at his local train station to attract customers for boot camps in the park…

He’s helped over 600,000.

There’s a lot you can learn from Joe.

One of the biggest things is how he stuck to his business vision, digging deep in the process…

While staying true to who he is as a person.

Not everyone loves Joe. A lot don’t even like him, for that matter.

He doesn’t let that dissuade him, however.

He sticks to his message of food and fitness and has grown a very successful business…

By being himself and talking about what his audience struggles with (simple, quick and tasty recipes while losing weight).

It’s something to think about the next time you’re thinking of jumping on the latest trend on social media, hoping to go “viral”.

Best wishes,

Naomi.

Ps. From sharing simple recipe posts, Joe has amassed a net worth of over £14 million. So while you might not like him, there is a lot any PT can learn from him.

Pps. The Unlimited pack gives you recipes you can share with your audience without the hassle of having to create the visuals yourself. When you want the details, reply and let me know.