Subject: Playing It Safe is Risky Business

April 2022
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Playing It Safe is Risky Business
Taking the ‘safe’ route when crafting strategy can create unforeseen and undesirable outcomes. While it may seem intuitive to take advantage of emerging opportunities while avoiding risks, it may ‘cost’ much more to a company’s vitality and health.
The status quo is a powerful and often unseen force within the daily rhythms of business. It shapes not only the work that gets done on a day-to-day basis but influences the choices leaders make in setting future direction.

During a recent company planning session attended by executives and board members, I watched as the bias to the tried-and-true overwhelmed some truly creative, if somewhat riskier, approaches to longer-term strategic direction. When several board members raised legitimate concerns about ever-expanding but disjointed product portfolio, they were met with stiff resistance from senior leaders on both sides of the table.

Rather than double down on some unique and potentially highly lucrative niche opportunities, the long-term pattern of.... (cont'd)
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© CYGNUS Management Consultants Inc.
300 - 1095 McKenzie Avenue
Victoria, BC, Canada   V8P 2L5

CYGNUS Management Consultants Inc.
300-1095 McKenzie Ave.
Victoria, Canada V8P 2L5
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