Subject: Don’t Hide in the Shadows – Create Your Own Story

Feb 2023
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Don't Hide in the Shadows – Create Your Own Story
Developing an engaging and inspiring strategic direction for your organization is a critical component to success. But it’s not enough: Top leaders need to articulate their own ‘slice’ of the strategy that showcases a clear sense of their passion and commitment to the journey ahead.
This past week, I shared the results of a CEO’s 360 review with the board of a large, well-respected company. This senior executive was praised for successfully advancing a new comprehensive strategic plan from original inception through extensive consultation and engagement with key stakeholders. The next step will be implementation, which will alter the company’s trajectory towards anticipated major growth and improved revenues. 

Despite this good news, most feedback respondents wanted something more – a solid sense of the personal vision from the CEO of the company. While the company’s strategic direction was perceived as well-crafted and effective, stakeholders wanted to understand what will motivate greater commitment and excellence from their top leader. 

Far too many leaders, in my experience, default to their company’s party line as the ‘go to’ in terms of both short and long-term success. Certainly, it’s a safe response, since it’s likely been thoroughly vetted and approved through consultation and engagement with investors, board members and other major stakeholders. But staff, in particular, want a.... (cont'd)
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Scott Borland Bio
 
 
 
© CYGNUS Management Consultants Inc.
300 - 1095 McKenzie Avenue
Victoria, BC, Canada   V8P 2L5

CYGNUS Management Consultants Inc.
300-1095 McKenzie Ave.
Victoria, Canada V8P 2L5
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