The coaching and consulting world looks different than it did even a year ago. High-profile coaches are running cut-price programs. "Lock in this rate forever" offers are everywhere. Plenty of would-be clients ask ChatGPT for answers before they consider hiring a human. And the market gets more crowded every year.
None of that is the real problem, though. With skilled, experienced coaches who still aren't earning what they should, it almost always comes down to three things:
1. You're undercharging, and your positioning doesn't reflect the value you actually deliver. Your work gets results. Your pricing and your messaging just haven't caught up to it yet.
2. There's no clear strategy pulling in the right clients or setting you apart from everyone else offering something that sounds the same. So you end up competing on price, which is exactly where you don't want to be.
3. And you're carrying it alone, with no accountability system and no experienced guide to pressure-test the big decisions. That's slow, and it's isolating.
I am sharing this Masterclass opportunity with Alison Haill especially for B2C coaches looking to eliminate these gaps:
"Pricing, Packaging and Non-Pushy Sales in 2026: What's Changed and What To Do About It."
She'll walk through:
How pricing actually works now, and how to set yours so you bring in the revenue you want this year
Why packaging your services beats charging by the hour, and how to do it well
How to retire pushy sales for good and replace them with conversations that lead people to sign on naturally
"I've seen it happen with experienced clients again and again," Alison says. "Within weeks or months of working on these three things, their prices are higher, sometimes double, and sales at the new level have started."
If you're aiming for $150 - $200K or more with a lot less grind, this hour is worth blocking off. You'll leave with decisions to act on inside seven days, which is where the real momentum comes from.
Thursday, August 20th
12:00 PM ET
Live on Zoom, 60 minutes, free.
