Subject: youtube doesn't have to feel this hard

but only if you stop making the mistakes that quietly hold so many creators back

Friend,


Whether you’re just starting out on YouTube or a few years in, the hardest part isn’t necessarily posting videos — it’s knowing what to adjust when the results don’t match your effort.


You put in the hours filming and editing, the video finally goes live, and then… crickets. A handful of views, maybe a new subscriber or two, but nothing that makes you feel like it was worth the time you poured into it. And when it doesn’t lead to actual clients or sales, it’s easy to get discouraged and question if YouTube is even worth it.



We’re here to tell you that it is. But only if you stop making the mistakes that quietly hold so many creators back.


After coaching many business owners over the last decade on how to get better results from their channels, we’ve seen the same patterns play out again and again - for example:


They either haven’t mastered the skill of posting consistently and end up in a paralyzing loop of not wanting to start posting because they’re worried they won’t be able to keep up...


...or if they are posting consistently, the channel stalls due to a lack of strategy (because their videos aren’t attracting the right audience, they don’t call viewers to take action, etc.).


Neither of these mistakes are permanent. They’re just temporary roadblocks that can easily be fixed.


In this week’s video, we’re sharing what we’ve learned over the years when it comes to the most common YouTube mistakes — and what to do instead. The goal isn’t just “to post” or “to get more views”. It’s treating your channel like a compounding asset (because it is!) and adjusting your strategy so that the effort you put in actually works for your business, whether that means new subscribers, clients, or sales.


If you’ve been stuck second-guessing your strategy or feeling like YouTube is more work than reward, this video will help you clear up the confusion and get back on track.


Click below to watch 👇

P.S.  If this is resonating and you’d like our help in building a custom YouTube strategy for your business, we’re opening up a few 1:1 spots over Zoom.


👉 Click here to see if its a good fit. 


Enjoy the rest of your week!

Auret Esselen & Jewel Tolentino

Founders, Essetino Media



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