Subject: want to borrow our content workflow?

airtable completely changed how we manage our content process, without needing a complicated setup or paid plan

Friend,


Managing social media content can feel like absolute chaos when you don’t have a system in place.


We’ve been there. One person’s writing, another’s reviewing, edits are flying around in DMs or emails, and suddenly no one knows what’s been approved, what’s been scheduled, or which platform it’s even for. 😵‍💫



Enter: Airtable 🙌


This tool completely changed how we manage our content process, without needing a complicated setup or paid plan. (Yup, we’re still using the free version!)


In this video, I’m walking you through exactly how I use Airtable to organize, track, and collaborate on our social content —from idea to published post. You’ll see how my team member and I plan, review, and approve content in a streamlined, super visual way that keeps everything moving forward (and stops stuff from slipping through the cracks).


Whether you're solo or working with a team, Airtable is totally customizable to fit your content process. Once you see how we use it, you might just want to steal the whole thing - and we’re cool with that!


If you’re ready to ditch the disjointed content chaos and finally get organized, this one’s for you.


Click below to watch! 👇


Enjoy the rest of your week!

Auret Esselen

Co-Founder, Essetino Media



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