the real reason you're avoiding youtube...

Subject: the real reason you're avoiding youtube...

Friend,

I know, I know—I sound like a broken record. 🎵 YouTube is one of the best ways to grow your business. You’ve heard it a million times.

It helps you reach new audiences, build trust, and create content that works for you long after you’ve hit publish.

And yet… here you are. Still hesitating. ⏳

Maybe you tell yourself you don’t have the time. Maybe you think you need fancy gear or the perfect setup. Or maybe (if you’re being honest) the idea of being on camera makes you break out in a cold sweat.

I get it. My first video? A six-hour saga of overthinking. I obsessed over every word, every angle, every tiny detail, convinced that if it wasn’t flawless, it wouldn’t work. 🥴

But here’s the truth: YouTube rewards action, not perfection.

People don’t connect with a flawless production—they connect with you. The more you show up as yourself (awkward pauses and all), the more your audience will grow.

You don’t need the best gear, a flawless script, or a studio setup. What matters is showing up consistently, providing value, and building real connections with your audience.

So if fear or overthinking has been holding you back, this video is for you. Let’s make YouTube easier, ditch the perfectionism, and finally get your content out there - in the most perfectly imperfect way.

Click below to watch! 👇

Enjoy the rest of your week!

Auret Esselen

Co-Founder, Essetino Media

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Subject: the real reason you're avoiding youtube...