Subject: how to film a HOW-TO video

after filming over 2000 videos on our channel, I can confidently say this...

Friend,


You’ve got something valuable to teach.


And you want to make a “how-to” video that’s actually helpful—not just another ramble-fest (or worse, snooze-fest!) on YouTube.


But then the overthinking kicks in…


Am I explaining this right? Do I need better lighting? A second camera angle? Should I be using my hands more? Or maybe I’m not using my hands enough? 🥴


Suddenly, what started as a simple tutorial idea feels like a complex production. 🎬


After filming 2000 videos on our channel, I can confidently share you don't need to worry about the perfect setup or the perfect explanation to film a great how-to video.


You just need a little strategy, a simple structure, and a few filming tricks that most people overlook.


For this week’s video, I’m showing you the exact process I use to film my own how-to videos. In other words, it’s a how-to on how to film a how-to 🤯. Watch as I film a Camtasia tutorial in real time.


You’ll learn step-by-step:


✅ How to plan your video so it’s clear and keeps people watching
✅ A few “obvious” filming tips that seriously improve your filming experience
✅ How to start and end your videos with the right hooks and call to action
✅ How to keep things engaging—even if you’re walking through something step-by-step


Whether you’re teaching a skill, sharing a framework, or breaking down your signature process, this will help you film how-to content that feels clear, helpful, and keeps your viewers hooked.


Click below to watch! 👇


Enjoy the rest of your week!

Jewel Tolentino

Co-Founder, Essetino Media



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