Subject: how do you measure youtube success?

youtube views can be a misleading metric that don’t necessarily lead to growth and revenue…

Friend,


Are you measuring your YouTube success by the number of views you’re getting?


If your goal is to use YouTube for business and revenue growth, you’re using the wrong measuring cup. 👩🏻‍🍳


After 9 years of experience helping entrepreneurs build profitable YouTube channels, we’ve learned that views can be a misleading metric that don’t necessarily lead to revenue…


…because not all views are created equal. ❌


Don’t get us wrong, everybody loves getting lots of YouTube views (us included!).


But this is about getting meaningful views from the RIGHT people—the ones who are more likely to become loyal customers or active members of your community.


In today’s livestream video, we discuss why views aren’t the best indicator of growth or revenue, and reveal the metrics that really matter for a results-driven YouTube channel—like engagement, watch time, and community growth.


Click below to watch the video 👇🏻


Are you wanting to focus more on your YouTube strategy in the upcoming year? If you create educational content, we can help you come up with a strategy that brings you more brand awareness, email subscribers and revenue.


Click here to book a YouTube strategy call with myself and Jewel.


Enjoy the rest of your week!

Auret Esselen & Jewel Tolentino

Founders, Essetino Media



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