Hi Friend ,

This week I had one of those tiny frustrations that quietly turns into a useful insight.

Like you might have noticed as well, visibility on LinkedIn hasn’t been what it used to be over the past few months. My clients posts that once reached thousands now seem to whisper instead of speak. I initially wondered if it was just “one of those phases”… 

So when I received an invitation to a webinar hosted by Steve Dotto with LinkedIn expert Viveka Van Rosen, I jumped in, hoping to understand what was really going on behind the scenes.

In simple terms, LinkedIn’s newer algorithm [360BREW] is paying much less attention to the usual engagement signals and much more attention to coherence.

Is your content aligned with the identity described in your headline and About section? If not, your posts may simply not travel as far.

One part of the discussion made me smile. Viveka shared that she reduced her network by nearly 7,000 contacts to refocus on her core audience, and yes, her assistant accidentally removed her husband in the process! 😄 A humorous reminder that clarity sometimes requires bold pruning.

The real takeaway for me wasn’t about numbers… it was about focus.

Who are we truly here to serve? And does our content consistently reflect that?

I’ve long been an advocate of LinkedIn business pages for this exact reason, they naturally create cohesion and allow for that “double visibility” effect when you share as a page and then engage as your personal profile on your own business page.

I’ll be exploring this topic more deeply on my blog next week, but for now my small realization was simple: visibility today is about posting in alignment, not posting more.

With your success in mind,

Janice

Good Reads & Good Finds This Week

• Side Hustle for Beginners – Henry Peters (Kindle Book)
A simple, practical guide on turning everyday skills into a first $1,000/month side income, great for anyone at the “where do I even start?” stage.
https://amzn.to/4aBjJAu

• Article I Published – Why Trading Hours for Dollars Keeps Solopreneurs Stuck

A reflection on moving from hourly work to outcome-based packages and why expertise has more value than time alone.
https://www.janicedugas.com/en/trading-hours-for-dollars-keeps-solopreneurs-stuck/

• A Helpful Tool – Toggl Time Tracker
A gentle way to see where your work hours actually go, eye-opening without being overwhelming.

https://toggl.com

• Course I Co-Created – The Entrepreneur’s Trifecta
Focus, Creativity, and Confidence : three pillars that tend to unlock momentum faster than new tactics ever will.
https://janiceloves.com/EntrepreneursTrifecta

• Free Reflection Prompt (Try This!)
“What service I already offer could become a clear, results-focused package instead of hourly billing?”

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