Hi Friend ,

One of the most frustrating things for solopreneurs and online business owners is this…

You choose a niche, create content and do the work of promoting your offers.

And yet… traction is slow. Sales feel random. Visibility never quite sticks.

If you asked 100 niche business owners why their efforts aren’t paying off, many would say:

-“I picked the wrong niche.”

-“The market is too crowded.”

-“Maybe I started too late.”

But in reality, most niche businesses don’t fail because of the niche itself. They fail because of a few common (and very fixable) mistakes.

I’ve broken them down clearly, along with what actually works instead , in this blog post:

"Why Niche Businesses Fail (and What to Do Instead)". Read it here: https://www.janicedugas.com/en/why-niche-businesses-fail/

If you’re building a business around your expertise, your passion, or your ideas, this will help you realign before wasting more time or energy.

with your success in mind,

Janice

P.S. This article is especially useful if you’re a solopreneur, creator, or marketer who wants clarity, focus, and sustainable growth, without chasing every new tactic.