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Focusing on the number of leads is sending you in the wrong direction. This is the third of three emails helping you with Lead Generation and the growth of your pipeline.

LAST YEAR WE HELPED OUR CLIENTS RAISE IN EXCESS OF $100M 📈

Between just 3 of our clients, we have helped them raise over $100M in investment in 2022.

LEAD VOLUME DOESN'T EQUAL SUCCESS

Focusing on lead volume only is crazy!

Lead Quality is often overlooked in favour of Lead Volume, but if the leads are rubbish your results will be costly.

Let's take a look at 2 businesses:

The first business generated 150 leads and 20% were good. Based on a media spend of £5,000 that would be £33 per lead but £167 per good lead.
The second business generated 75 leads and 60% were good. Based on a media spend of £5,000 that would be £67 per lead but £111 per good lead.

The example seems obvious but often data is not connected together and some businesses measure clickthrough rate and impressions, while others measure the conversion rate and the number of leads.

EVIDENCE:

Both are helpful for diagnosis but are not critical metrics. The example illustrates that the cost per good lead is 40%. cheaper.

ACTION:

Ensure you connect your data all the way through to lead quality. Measuring lead volume only will mask the true success of your campaigns.

GENERATE QUALITY LEADS

SUCCESS STORIES

Amplience (Enterprise Software)

SITUATION:

Amplience (a global Content Management System software provider) wanted to significantly grow its pipeline from digital marketing activity. Amplience wanted to generate more quality leads, but reduce overall lead acquisition costs to support the new brand identity and website launch.

ACTION:

We analysed website search volumes to identify the right content and reviewed existing data to understand the audience.

We started with 2 lead generation campaigns, which grew to over 60 campaigns a month and optimised based on conversion performance and lead quality.

RESULTS:

We increased lead volume by 2000% over 18 months, while reducing lead costs by 60%.

Lead quality also improved from 20% to 60%.

Yes, those are real figures. All are powered by our data-driven campaigns.

GENERATE YOUR PIPELINE

Integrated Finance (Fintech)

SITUATION:

Integrated Finance (an innovative Fintech software provider)

wanted to significantly grow their pipeline from digital marketing activity and reach a new audience, who hadn't heard of them.

They wanted to generate a pipeline of new leads to drive sales-qualified leads and support their growth for the next round of funding.

TASK:

We looked at their target customers and identified the companies which would be best to target. We created download assets to meet the needs of the audience and launched a lead generation campaign that beat their expectations.

OUTCOME:

The campaign resulted in the first new leads from marketing and delivered 3 new clients with a return on investment of 3,500%, including creative and media costs.

START GENERATING LEADS TODAY

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Subject: This is a new message to unsubscribe from

LEAD VOLUME DOESN'T EQUAL SUCCESS

Amplience (Enterprise Software)

Integrated Finance (Fintech)