Product launch v2

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Subject: Product launch v2

3 Tips to improving your lead growth. This is the first of three emails helping you with Lead Generation, tips & tricks, understanding your audience and success stories. You are receiving this email as you opted into messages from Wearecrank. You can unsubscribe at the bottom of this email.

THREE TOP TIPS TO ROCKET YOUR LEAD GENERATION SUCCESS 🚀

Thank you for submitting your details via Linked. We will be in touch shortly.

To help you now, in this and the next 2 emails, we will cover 3 topics to help you skyrocket your lead

generation. In this email is 3 quick top tips to help you skyrocket your success on LinkedIn & Google.

TOP 3 TIPS

Are you already running lead generation campaigns on LinkedIn or Google Ads, directing traffic to your website or a landing page?

Here's a super fast way to accelerate your lead growth.

We recommend testing the use of on platform lead generation forms. We often find these help you:

Reduce your time to market without any need for landing page creation
Improve your form fill/conversion rate as some data is pre-populated
Overall reduction in Cost per lead

EVIDENCE:

We often see a lead form conversion rate of 30%. This can be as much as 10x higher than traffic to a website.

ACTION:

Start with implementing leads forms as part of your campaigns and test to see how they compare to your other campaigns.

START YOUR LEAD GROWTH TODAY

Before you can start generating leads, your audience needs to know who you are.

We follow the steps below to engage your audience first before just capturing their name, email or phone number:

Introduce your brand and what you do
Describe the problems you solve and why they are important
Offer an insightful piece of content to help the audience to capture their details
Follow up with success stories of companies you have helped

EVIDENCE:

We see campaigns that start with case studies underperform 200% worse than engagement lead campaigns.

ACTION:

Create your engagement lead campaign approach today and evaluate the results over 3 months.

BOOK YOUR APPOINTMENT

Creative is critical to your success, but how do you know what is going to work for your audience?

ENTER Creative testing. You may think you have the perfect creative but we recommend testing the following:

Colours
Backgrounds
Different headlines
Size of adverts
Formats such-as as Video, Carousel or Image.

As a starter for 10, in ever campaign we run, we always run an intensive set of core A/B tests, to make sure we have the best-performing ads running.

EVIDENCE:

We see campaigns with adverts which range from 0.1% to 1.5% purely based on ad creative with the same audience and budget.

ACTION:

Create your next campaign with at least 4 creatives. Use the creatives to test different hypotheses and optimise your results by turning off the worse performers.

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Subject: Product launch v2